Window Hardware Company

The global pandemic followed by an uncertain economy proved troublesome for many businesses throughout Canada and the United States, but working with Xi Digital, The Window Hardware Company was able to curate a strong digital presence including high-performing ads, a easy-to-use website, and first-page organic rankings that boosted traffic and grew their bottom line.

Window Hardware Company

Window Hardware Company

The Window Hardware Company is a dominant window hardware company with a brick-and-mortar store selling industry-leading AmesburyTruth replacement parts for windows, skylights, and patio doors. Despite being a supplier of a high-quality product and being supported by loyal customers, The Window Hardware Company felt limited by an out-of-the-box website that didn’t offer effective e-commerce capabilities. As a result, they approached Xi Digital to revamp their website, boost their online presence, and increase market share in an increasingly competitive industry.

domainThe Website

Window Hardware on Mobile

To enhance functionality and navigation, Xi Digital designed a custom e-commerce website accessible on desktops and mobile devices. The responsive design, engineered to accommodate user experience, allows visitors to easily shop for the products by searching product descriptions, looking up part numbers, or even scrolling through the entire catalogue via the website. Enhanced product navigation reduced the amount of time users spent on the website while simultaneously facilitating conversions. As new products were introduced to the store, the custom website powered by the simple and innovative design of the backend Content Management System, Juicebox, made adjusting the online catalogue easier than ever, meaning that The Window Hardware Company could scale their business without restraint.

chart barThe Marketing

With the capabilities to process and handle more business online than ever using a new and improved e-commerce website, the next order of business for Xi Digital and The Window Hardware Company was driving more traffic online with innovative digital marketing strategies. Soon after, Xi Digital developed a refined and tailored marketing strategy using paid ads and an organic strategy that aimed to reach more potential customers and significantly boost revenue in both Canada and the USA.

taskOrganic Strategy (SEO)

In the years since The Window Hardware Company began search engine optimization, major search engines' algorithms, specifically Google, have changed substantially. With the introduction of various search updates, new SERP (search engine result pages) layouts, and the introduction of Artificial Intelligence,

Xi Digital has been able to achieve and sustain first-page rankings for highly competitive and relevant searches, including:

SEO Organic Strategy for Window Hardware


  • Window Hardware Company
  • Window Parts Suppliers
  • Sentry Motor Operator
  • Awning Window Hardware
  • Window Parts Near Me

United States of America

  • Window Hardware Company
  • Truth Distributors
  • Window Parts Suppliers
  • Awning Window Parts
  • Window Crank Replacement

The continual momentum of ranking key search phrases on the first page of Google and other top search engines has led to increased traffic, visibility, brand awareness, and market share.

adsSponsored Strategy (Google Ads)

Leveraging shopping ads and smart Ads management, Xi Digital achieved remarkable success, ensuring widespread visibility and continuous growth for The Window Hardware in the United States and Canada. Through continued performance monitoring, testing, and improvement, Xi Digital has generated an exceptional track record, showing up on the top of the first page over 95% of the time and in the first spot over 85% of the time.

Compared to 2021, 2022 saw a 7,807.74% boost in conversions with only a 1,207.06% increase in Ad spend. In the first half of 2023, compared to the first six months of 2022, Xi Digital has continued to generate a 108.88% increase in conversions that we expect to continue for the rest of 2023 and subsequent years.

AwardThe Results

Initially focusing on Canada and then shifting focus to the USA, the Window Hardware Company increased traffic and drove sales with a robust digital marketing strategy curated by the Xi Digital team.


202020212022January-June 2023
  • 55.92% Increase in Traffic
  • 550,991.71% Increase in Revenue
  • 16.4% Increase in Traffic
  • 13.81% Increase in Revenue
  • -12.79% Decrease in Traffic
  • -8.44% Decrease in Revenue
  • -3.92% Decrease in Traffic
  • 35% Increase in Revenue

United States of America

202020212022January-June 2023
  • 316.38% Increase in Traffic
  • 108,828.41% Increase in Revenue
  • -1.32% Decrease in Traffic
  • 7.65% Increase in Revenue
  • -1.32% Decrease in Traffic
  • 7.65% Increase in Revenue
  • 26.70% Increase in Traffic
  • 94.82% Increase in Revenue

The Future

Even with fluctuation in consumer spending patterns as a result of the global pandemic and then recessions affecting North American economies, Xi Digital has been able to help The Window Hardware Company identify the most profitable audiences and strategies to not just maintain a healthy Return On Investment but increase their bottom line. With a more relevant customer base being generated through paid and organic digital strategy, The Window Hardware Company can continue to grow the business and strengthen their presence in more competitive markets in the United States of America.

To learn what Xi Digital can do for your online business, from e-commerce website development to traffic and sale generation with PPC and search engine optimization, contact our team today. We’re excited to talk to you!

Client Experience

Exceptional customer service, staff and attention to detail. The job isn't done until the customer is happy and Mark, Boris and their team will go above and beyond to make sure of this! Have had 3 websites built with them to date and have web hosting with them too and very happy with all the hard work they have put in and continue to do for me and my clients. Prices are fair, reasonable and competitive and I would highly recommend their services to anyone looking for custom web design, Google advertising and web development.

Nathan Cantkier

We have been working with Xi Digital for a few years now with our online marketing and I am always extremely pleased with the results. The team at Xi Digital goes above and beyond to make sure that all your marketing needs are met. They work with you diligently to ensure that everything is perfect. Mark and Boris attentively and quickly responded to all of our questions and had solutions for all of our concerns. We couldn't be happier with their services. Thank you so much for all your hard work. We highly recommend this company.

Marat R.

We utilized the team at XI-Digital to design and build a website for us as well as work with us on our online marketing.
We couldn’t be happier with their service and dedication to their clients.
We love our website and will continue to work with XI-Digital as we grow.


Matthew Rose

We shopped around and spoke to different companies, but Xi Digital was the only one that really took the time to explain things to me. Very fast turnaround time for having my new website up and running. AdWords were also taken care of by Mark and it has been a fantastic experience. I highly recommend this company. Thanks Mark for everything.

Farah Alani

One of the few companies that truly "under-promise and over-deliver". Thank you for getting us to the top of the first page of Google and keeping us there! Your expertise and superior customer service are greatly appreciated.

Guy Price

What a GREAT company to work with!! From initial consultation to final product Xi Digital was professional, creative and ensured we were happy with the final product!! Mark and the Xi Digital team continue to provide excellent support, communication and share their knowledge anytime we want to make adjustments or add to our website!!

We would highly recommend Xi Digital for your complete internet marketing needs!!!

Ross DePalma

Mark and his team at XI-Digital are a great group of professionals who helped me create my company's website. I had extensive questions and they were always there to answer them. They provided ideas, recommendations and fantastic customer service. If anyone needs to create their website and doesn't know where to start, call Mark and he will help you with content, graphics and videos. He will even create your unique Facebook page that mirrors your website.

Liana Ellis

Working with Mark at Xi Digital has been an absolute pleasure. He made the project easy and stress free . He is very organized and extremely knowledgeable and knows the online market extensively. 

Yien Truong

Mark, Boris & XI Digital are creative, innovative and results oriented. They have always delivered on what they commit to. They provide great suggestions and have terrific products to offer their clients. On behalf of myself and Imagine A Cure for Leukemia we would highly recommend Mark and his team for your web based needs. 

Nara Abrams

XI Digital went way beyond the call of duty! Their genuine passion, creativity, and expertise was truly inspiring. They are an amazing, upstanding bunch of guys who are an absolute pleasure to work with. Having worked with other developers in the past, i have NEVER found such a talented and invested team like XI Digital. I wouldn't think of using any other company for any online projects that I am involved with both big and small

Hayley Hofbauer

The team at Xi-Digital absolutely wowed us with their work. We personally were in contact with Mark, Rafaello, and Boris and they went above and beyond at every step. We were definitely not the easiest customers to work with. Boris was amazingly able to make each and every single one of our small and perhaps tedious requests come to reality and make our website exactly the way we like it. However, the thing that most impressed us was Boris’ response to some requests that may have been difficult to accomplish. He always either knows exactly how to create the features you like or he says, “we’ll find a way to do it”.

With that being said, we definitely shopped around quite a bit before we came back and I’m happy to let everyone reading this know that Xi-Digital didn’t stop accommodating us until we were 100% satisfied and I’m sure they’ll be the same towards you.

Pedram Ghafoori

The group at XI are true professionals that deliver real results. I have the utmost confidence in the team to ensure my requests are being fulfilled in a timely manner and that the final product will exceed my expectations. Regularly, you have to make decisions on where to allocate marketing spend/budget. Sometimes when you invest in a marketing initiative, you are not sure if you are getting the 'bang for your buck' so to speak. However, when working with XI, they ensure that all results are reported on transparently and regularly over time so that you can monitor your marketing investment and ensure it is generating the returns you need. They will also take that strategy and adjust/tweak it over time so that you have a truly optimized program/initiative. 

I would highly recommend XI if you are looking to invest further in the online/digital space.

Matt M

In the world of IT I have found its difficult to find someone who is also a great business person. Someone who returns calls, hits deadlines and is always aware of providing value. Mark and the team at XI Digital have been all of these things and more. I highly recommend him and his team to you. I have recommended him to colleagues many times and he has always delivered. Thanks Mark. Your work makes my life better. 

Randy Taylor

These guys know their niche. We have been cooperating with Mark and his team for many years and we have had always leads coming in. Their marketing skills are phenomenal!

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