SaunaFin Case Study

SaunaFin came to Xi Digital in 2016 seeking a website upgrade that would allow them to manage their inventory and customer relationships with greater ease. With a high end product they wanted to reach a larger audience of potential customers to increase sales. With Xi Digital’s help, SaunaFin was able to transition to a new site that could function exactly the way they wanted and grow their business through ads, social media marketing, and search engine optimization (SEO). Since teaming up with Xi Digital, SaunaFin continues to grow their business.


Context + Challenges

Several years ago, SaunaFin approached Xi Digital looking to update their existing website. They found that their current site was not helping them generate leads or convert visitors well enough.

When Saunafin first came to Xi Digital for help, they were using a static website originally built in Dreamweaver, which suited their needs initially, but as their business expanded, Sanafin found that the Dreamweaver platform was ultimately a burden.

With their Dreamweaver website, SaunaFin had no backend functionality or content management system (CMS), which meant every page needed to be built from scratch, including order forms for each of their individual product types. As their product offering expanded, it became increasingly difficult and time-consuming for SaunaFin to keep their website up-to-date and take custom orders online.

SaunaFin needed a new, user-friendly website that would enhance their brand image, improve user experience, and support a growing e-commerce store. They needed a website that could scale with increased traffic and quality web content that would effectively encourage visitors to complete onsite orders and convert them into customers.

The solution was for SaunaFin to transition their website from the outdated Dreamweaver platform to a custom Juicebox powered website. During the shift to the Juicebox platform, Xi Digital needed to maintain SaunaFin’s search engine rankings while also ensuring the new custom website would drive more conversions.


SaunaFin underwent an extensive development process with Xi Digital over several months to rebrand and relaunch a new custom Juicebox powered website. An intuitive platform with a modern look, improved navigation structure, and advanced order functionality.

SaunaFin Case Study

Using Juicebox, Xi Digital’s proprietary Content Management System, SaunaFin was able to launch a visually appealing and user-friendly website that was also easy for them to manage on their own. With access to simple, user-friendly backend functionality, new SaunaFin-branded web pages could be added quickly and seamlessly with SEO-focused content, including new sauna categories, heaters, steam baths, accessories, informational resources, promotions, news, and more.

The new SaunaFin.com leveraged dynamic features in order to effectively serve their large customer base. With dynamic geo-targeted messaging, users would see products and information only available for purchase in their specific geographic location across Canada and the U.S. based on factors such as resource availability and shipping. This type of customization ensured that SaunaFin customers could plan their sauna purchases without being disappointed by restrictions later on.

Juicebox’s sophisticated order management capabilities also enabled the use of dynamic order forms, allowing users to customize and submit orders for any of SaunaFin’s home sauna kit models while also including heaters and accessories in their purchases. The enhanced functionality of the new website provides the SaunaFin team with real-time updates of recent sales, allowing the team to reach out directly to customers about their purchases to help overcome any perceived obstacles to purchasing a sauna product. This new order process enabled SaunaFin to efficiently provide their same great brick-and-mortar customer service online and over the phone.

To promote the new SaunaFin website, Xi Digital employed a comprehensive and highly strategic digital marketing plan. The Digital Marketing Team at Xi Digital used an agile combination of onsite and offsite SEO efforts, PPC Marketing campaigns and ongoing social media and content distribution in order to maintain and improve SaunaFin’s search rank and increase overall website orders.

Google First Page Results

Google My Business

Google Organic

Google Pay-Per-Click

SaunaFin Reviews on Google


Client Experience

Exceptional customer service, staff and attention to detail. The job isn't done until the customer is happy and Mark, Boris and their team will go above and beyond to make sure of this! Have had 3 websites built with them to date and have web hosting with them too and very happy with all the hard work they have put in and continue to do for me and my clients. Prices are fair, reasonable and competitive and I would highly recommend their services to anyone looking for custom web design, Google advertising and web development.

Nathan Cantkier

We have been working with Xi Digital for a few years now with our online marketing and I am always extremely pleased with the results. The team at Xi Digital goes above and beyond to make sure that all your marketing needs are met. They work with you diligently to ensure that everything is perfect. Mark and Boris attentively and quickly responded to all of our questions and had solutions for all of our concerns. We couldn't be happier with their services. Thank you so much for all your hard work. We highly recommend this company.

Marat R.

We utilized the team at XI-Digital to design and build a website for us as well as work with us on our online marketing.
We couldn’t be happier with their service and dedication to their clients.
We love our website and will continue to work with XI-Digital as we grow.


Matthew Rose

We shopped around and spoke to different companies, but Xi Digital was the only one that really took the time to explain things to me. Very fast turnaround time for having my new website up and running. AdWords were also taken care of by Mark and it has been a fantastic experience. I highly recommend this company. Thanks Mark for everything.

Farah Alani

One of the few companies that truly "under-promise and over-deliver". Thank you for getting us to the top of the first page of Google and keeping us there! Your expertise and superior customer service are greatly appreciated.

Guy Price

What a GREAT company to work with!! From initial consultation to final product Xi Digital was professional, creative and ensured we were happy with the final product!! Mark and the Xi Digital team continue to provide excellent support, communication and share their knowledge anytime we want to make adjustments or add to our website!!

We would highly recommend Xi Digital for your complete internet marketing needs!!!

Ross DePalma

Mark and his team at XI-Digital are a great group of professionals who helped me create my company's website. I had extensive questions and they were always there to answer them. They provided ideas, recommendations and fantastic customer service. If anyone needs to create their website and doesn't know where to start, call Mark and he will help you with content, graphics and videos. He will even create your unique Facebook page that mirrors your website.

Liana Ellis

Working with Mark at Xi Digital has been an absolute pleasure. He made the project easy and stress free . He is very organized and extremely knowledgeable and knows the online market extensively. 

Yien Truong

Mark, Boris & XI Digital are creative, innovative and results oriented. They have always delivered on what they commit to. They provide great suggestions and have terrific products to offer their clients. On behalf of myself and Imagine A Cure for Leukemia we would highly recommend Mark and his team for your web based needs. 

Nara Abrams

XI Digital went way beyond the call of duty! Their genuine passion, creativity, and expertise was truly inspiring. They are an amazing, upstanding bunch of guys who are an absolute pleasure to work with. Having worked with other developers in the past, i have NEVER found such a talented and invested team like XI Digital. I wouldn't think of using any other company for any online projects that I am involved with both big and small

Hayley Hofbauer

The team at Xi-Digital absolutely wowed us with their work. We personally were in contact with Mark, Rafaello, and Boris and they went above and beyond at every step. We were definitely not the easiest customers to work with. Boris was amazingly able to make each and every single one of our small and perhaps tedious requests come to reality and make our website exactly the way we like it. However, the thing that most impressed us was Boris’ response to some requests that may have been difficult to accomplish. He always either knows exactly how to create the features you like or he says, “we’ll find a way to do it”.

With that being said, we definitely shopped around quite a bit before we came back and I’m happy to let everyone reading this know that Xi-Digital didn’t stop accommodating us until we were 100% satisfied and I’m sure they’ll be the same towards you.

Pedram Ghafoori

The group at XI are true professionals that deliver real results. I have the utmost confidence in the team to ensure my requests are being fulfilled in a timely manner and that the final product will exceed my expectations. Regularly, you have to make decisions on where to allocate marketing spend/budget. Sometimes when you invest in a marketing initiative, you are not sure if you are getting the 'bang for your buck' so to speak. However, when working with XI, they ensure that all results are reported on transparently and regularly over time so that you can monitor your marketing investment and ensure it is generating the returns you need. They will also take that strategy and adjust/tweak it over time so that you have a truly optimized program/initiative. 

I would highly recommend XI if you are looking to invest further in the online/digital space.

Matt M

In the world of IT I have found its difficult to find someone who is also a great business person. Someone who returns calls, hits deadlines and is always aware of providing value. Mark and the team at XI Digital have been all of these things and more. I highly recommend him and his team to you. I have recommended him to colleagues many times and he has always delivered. Thanks Mark. Your work makes my life better. 

Randy Taylor

These guys know their niche. We have been cooperating with Mark and his team for many years and we have had always leads coming in. Their marketing skills are phenomenal!

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