Broward Plumbing

Broward Plumbing is not only seeing an impressive increase in lead generation but also in bookings and reviews. As a Google Guaranteed service, they’ve earned more exposure, brand awareness, and customer satisfaction than ever before.

Broward Plumbing Google Guarantee

Context + Challenges

Google Local Services is a relatively new platform from Google that offers local businesses an opportunity to apply for a “Google Guaranteed” badge; giving them access to this powerful advertising platform. This service is used by local businesses who provide residential and/or commercial services such as plumbing, HVAC, locksmithing and more, helping them become more reputable, trustworthy, and reliable with Google’s stamp of approval. The application process is thorough obviously. Once accepted to the program, companies with this badge are able to successfully attract and engage with many more local customers who require their services. The Google Guarantee exposure puts these companies at the top of the first-page search results, even above Google’s paid Ads.

Broward Plumbing became a client of Xi Digital’s in early 2019. Our team has been working with them in managing their PPC advertising, their SEO strategy, and other effective types of digital marketing for their Southern Florida based business. Prior to Google’s Local Service program being introduced, it was easier for local service providers, like Broward Plumbing, to see a good return on investment from their Google Ads campaigns. We got excited when Broward Plumbing joined the Xi family because we had recently found out from our Google Partner team that the Google Guarantee had been rolled out in the US for companies like Broward Plumbing. As a licenced commercial and residential plumbing services provider, they were eligible to apply for the Google Local Services program. Working with Google, we helped them submit the application and they were on their way to becoming Google Guaranteed. While waiting for approval, two main challenges were brought to our attention:

  1. Broward Plumbing’s CPA (cost per acquisition or lead) on Google Ads was too high and leads were very expensive to produce.
  2. Broward Plumbing was not receiving enough leads to keep all their plumbing technicians busy all day every day.

With these challenges, Broward Plumbing realized they were on the right track by trusting our expertise in order to help submit their application. And pleased with their decision, a couple of weeks later, Broward Plumbing became “Google Guaranteed” and saw an immediate and significant increase in both leads and sales. Their technicians became so busy that they needed to grow the team again and add a new truck to the fleet within the first month of their exposure on the “Google Guaranteed” Local Services program. Want to know how we did it?

Broward Plumbing on Mobile


The process of becoming Google Guaranteed involves a few steps and some communication with Google. Having helped a few companies get approved for the program, we knew how to streamline the process to make it quick, easy and successful.

Through our experience with the platform and assistance from our Google Partner team, we have developed a well-thought-out strategy for managing the software, to ensure that the exposure is optimized for the right searches in the right areas.

This scope included:

  • Helping to manage the sensitive application process that includes company background checks.
  • Helping to get the required information and documents to Google for a fast approval process.
  • Communication with Google on the status of the application to help expedite the process.
  • Setting up the software on all required mobile devices and computers, and training owners and employees on how to use it properly.
  • Monitoing and managing the software making sure to send all the right signals to Google and potential customers.
  • Ensuring the company receives the right amount of qualified leads and targeting the best performing locations.
  • Ongoing analysis of and optimization of the targeted areas and advertising/website content to ensure maximum conversions.

Google First Page Results

Google My Business

Google Guaranteed

Google Organic

Broward Plumbing Reviews on Google

Broward Plumbing Reviews on

Client Experience

Exceptional customer service, staff and attention to detail. The job isn't done until the customer is happy and Mark, Boris and their team will go above and beyond to make sure of this! Have had 3 websites built with them to date and have web hosting with them too and very happy with all the hard work they have put in and continue to do for me and my clients. Prices are fair, reasonable and competitive and I would highly recommend their services to anyone looking for custom web design, Google advertising and web development.

Nathan Cantkier

We have been working with Xi Digital for a few years now with our online marketing and I am always extremely pleased with the results. The team at Xi Digital goes above and beyond to make sure that all your marketing needs are met. They work with you diligently to ensure that everything is perfect. Mark and Boris attentively and quickly responded to all of our questions and had solutions for all of our concerns. We couldn't be happier with their services. Thank you so much for all your hard work. We highly recommend this company.

Marat R.

We utilized the team at XI-Digital to design and build a website for us as well as work with us on our online marketing.
We couldn’t be happier with their service and dedication to their clients.
We love our website and will continue to work with XI-Digital as we grow.


Matthew Rose

We shopped around and spoke to different companies, but Xi Digital was the only one that really took the time to explain things to me. Very fast turnaround time for having my new website up and running. AdWords were also taken care of by Mark and it has been a fantastic experience. I highly recommend this company. Thanks Mark for everything.

Farah Alani

One of the few companies that truly "under-promise and over-deliver". Thank you for getting us to the top of the first page of Google and keeping us there! Your expertise and superior customer service are greatly appreciated.

Guy Price

What a GREAT company to work with!! From initial consultation to final product Xi Digital was professional, creative and ensured we were happy with the final product!! Mark and the Xi Digital team continue to provide excellent support, communication and share their knowledge anytime we want to make adjustments or add to our website!!

We would highly recommend Xi Digital for your complete internet marketing needs!!!

Ross DePalma

Mark and his team at XI-Digital are a great group of professionals who helped me create my company's website. I had extensive questions and they were always there to answer them. They provided ideas, recommendations and fantastic customer service. If anyone needs to create their website and doesn't know where to start, call Mark and he will help you with content, graphics and videos. He will even create your unique Facebook page that mirrors your website.

Liana Ellis

Working with Mark at Xi Digital has been an absolute pleasure. He made the project easy and stress free . He is very organized and extremely knowledgeable and knows the online market extensively. 

Yien Truong

Mark, Boris & XI Digital are creative, innovative and results oriented. They have always delivered on what they commit to. They provide great suggestions and have terrific products to offer their clients. On behalf of myself and Imagine A Cure for Leukemia we would highly recommend Mark and his team for your web based needs. 

Nara Abrams

XI Digital went way beyond the call of duty! Their genuine passion, creativity, and expertise was truly inspiring. They are an amazing, upstanding bunch of guys who are an absolute pleasure to work with. Having worked with other developers in the past, i have NEVER found such a talented and invested team like XI Digital. I wouldn't think of using any other company for any online projects that I am involved with both big and small

Hayley Hofbauer

The team at Xi-Digital absolutely wowed us with their work. We personally were in contact with Mark, Rafaello, and Boris and they went above and beyond at every step. We were definitely not the easiest customers to work with. Boris was amazingly able to make each and every single one of our small and perhaps tedious requests come to reality and make our website exactly the way we like it. However, the thing that most impressed us was Boris’ response to some requests that may have been difficult to accomplish. He always either knows exactly how to create the features you like or he says, “we’ll find a way to do it”.

With that being said, we definitely shopped around quite a bit before we came back and I’m happy to let everyone reading this know that Xi-Digital didn’t stop accommodating us until we were 100% satisfied and I’m sure they’ll be the same towards you.

Pedram Ghafoori

The group at XI are true professionals that deliver real results. I have the utmost confidence in the team to ensure my requests are being fulfilled in a timely manner and that the final product will exceed my expectations. Regularly, you have to make decisions on where to allocate marketing spend/budget. Sometimes when you invest in a marketing initiative, you are not sure if you are getting the 'bang for your buck' so to speak. However, when working with XI, they ensure that all results are reported on transparently and regularly over time so that you can monitor your marketing investment and ensure it is generating the returns you need. They will also take that strategy and adjust/tweak it over time so that you have a truly optimized program/initiative. 

I would highly recommend XI if you are looking to invest further in the online/digital space.

Matt M

In the world of IT I have found its difficult to find someone who is also a great business person. Someone who returns calls, hits deadlines and is always aware of providing value. Mark and the team at XI Digital have been all of these things and more. I highly recommend him and his team to you. I have recommended him to colleagues many times and he has always delivered. Thanks Mark. Your work makes my life better. 

Randy Taylor

These guys know their niche. We have been cooperating with Mark and his team for many years and we have had always leads coming in. Their marketing skills are phenomenal!

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