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Blog

06
Nov
What is More Effective: Google Ads or Facebook Ads?

Google Ads or Facebook Ads can do a lot of great things for your company or business! They can both be beneficial for driving sales and increasing brand awareness. However, we all know that money doesn’t grow on trees and you may only be able to afford one of these marketing strategies. That being said, which one is best for your company? What are the advantages and disadvantages of each? After reading this article, we hope that you will develop a much stronger outlook on both and be able to make an informed decision on which one you’d like to use to reach your marketing goals!

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30
Oct
Top 5 Reasons to Hire a Digital Agency in Toronto

There are many reasons to hire a digital agency in Toronto. However, some stand out more than others. Why should you go ahead and trust a digital agency with your company’s growth? Is it worth it to spend your company’s budget on outside digital marketing help? These are some of the questions you may be thinking when considering this giant leap forward. A lot of companies who have concerns prior to partnering up with an agency are incredibly surprised and grateful when they see high amounts of growth in short periods of time!

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25
Oct
The Xi Digital Team Goes To MarketingTO

The Xi Digital team had a blast at Wednesday night’s MarketingTO event! The event was held at MaRS Innovation on College and University in downtown Toronto. Don’t get us wrong, the traffic was BAD and the parking situation was difficult. However, coming from Xi’s headquarters in Vaughan was well worth it in the end! It was great to listen to conversations and speakers who all had different outlooks on digital marketing. Which methods are trending now? Which methods will be trending in 2019? All was touched on at the event.

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15
Oct
Pros & Cons of Custom Web Development vs WordPress

Whether you’ve just started a new business and are getting ready to launch it – or – you’ve been running your business for decades, and you’ve finally decided that it’s time to have a website that looks more like it’s from 2018 than from 2008. In either case, you may be wondering, should you opt for custom web development or a WordPress template (theme)? It’s important to understand all the “ins” and “outs” to evaluate your options carefully and make a sound decision.

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22
Jun
What are AMP Pages & Should You Start Using Them?

Some of you may have come across the term AMP throughout research in website development and are unsure of what it actually means in terms of website development. Those who do have prior knowledge about AMP pages may be unsure of its current relevance in search engine optimization.  What are Google AMP Pages and should you use them?

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18
Jun
Dental Marketing with PPC (Pay Per Click) Google AdWords

While dentistry is fundamentally a healthcare service, it remains exactly that, a service. Thus, AdWords or PPC, is one platform in which service based industries are able to connect directly to consumers not only interested in dental services, but actively searching for them! 

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18
Jun
4 Benefits of Working With a Boutique Digital Marketing Company

There are lots of big marketing companies in Toronto, but are their services suited to properly and effectively grow your business? Oftentimes, large and well known marketing companies are sought after by clients for their popular name. However, you’d be surprised at how much more your business can benefit when working with a smaller digital marketing company. Essentially, boutique agencies in the greater Toronto area, such as Xi Digital, are flexible, have a tailored marketing approach, and fair pricing. 

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19
Jan
Xi's Video Department

Ready to take your web presence to the next level? Video is the big buzz word for 2017 and we want to put your company ahead of the curve with our newest offering - video development. Make your brand pop even more with a professional video created and developed by Xi Digital!

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24
Aug
Customized Website vs Template

You may find yourself looking at beautiful, well-designed websites and thinking, “how can I get my template website to look like this?” Whether you need a new website, or you want to take your template website to the next level, customized websites are always recommended as the best way to communicate your unique offerings and brand to the online world. Although stock templates can be easy to use, they offer limited growth and ability to customize the website to your liking. This is why at Xi Digital, we offer custom web development solutions to our clients.

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