Mackenzie Dental Centre

They didn't have a website or a digital marketing strategy in place. They had no online exposure or medium to generate leads online. They needed branding for their new their dental practice. They were a new clinic that needed many new patients. Xi Digital has assisted Mackenzie Dental Centre in growing their practice to become a top rated and thriving dental office in Vaughan.

Mackenzie Dental Centre

Context + Challenge

New to Woodbridge, Vaughan, Mackenzie Dental came to Xi Digital in 2015, looking to establish a strong presence in the community as a reputable dental clinic. As many new dental practices frequently opened in the area, Mackenzie Dental Centre faced the challenge of standing out in the crowd. Despite advanced technology, a knowledgeable dental team, and high-quality treatments, Mackenzie Dental Centre had minimal online exposure and required the power of a robust digital marketing strategy to be found online and generate a proper amount of new patient inquiries (leads).

In an effort to improve brand recognition and inbound leads, Xi Digital put together a custom strategy consisting of paid ads, search engine optimization, and social media marketing.


To enable a steady flow of leads and to become a recognized dental clinic in Woodbridge, Xi Digital employed a multi-faceted strategy that would appeal to their target demographic.

Website: From the start, the Xi Digital team recognized that a significant percentage of online traffic to the Mackenzie Dental Website originated on mobile devices, so the first order of business was developing a mobile-optimized website featuring cutting-edge design, engaging content and functionality.

Search Engine Optimization: Once the website was transformed into a strong marketing tool, Xi Digital could create a comprehensive Search Engine Optimization strategy, starting by fine-tuning a keyword strategy focused on important industry and local search terms that would rank in top positions of search engine results pages where they would generate leads organically at a good pace via Google and other major search engines (Bing, Yahoo, etc.) on an ongoing basis.

Paid Ads: The third piece of the puzzle was creating a smart paid ad strategy to target ideal patients based on interests and location. Pay-Per-Click Ads on Google would showcase Mackenzie Dental Centre in top first page positions, immediately boosting brand awareness and quickly bringing in high-quality inquiries.

Results + Outcome

From 2016 to the present, Xi Digital continues to support Mackenzie Dental Centre's online growth with custom marketing plans that see an influx of new patient inquiries through organic searches, Google Ads, and social media marketing. As a result of effective digital marketing services and branding efforts, the highly-rated and popular dental practice is recognized in Woodbridge and throughout Vaughan as a leading receive practice, allowing Dr. Pedvis and the Mackenzie Dental Centre to receive demand online and offline.

In 2022, the clinic is expanding to more than twice its original size, allowing them to hire some great new team members in order to accommodate many more happy patients.

Courtesy of a holistic online marketing strategy, top-ranking keywords (“dental clinic Vaughan,” “emergency dentist near me,” “laser dentist Vaughan” etc.) and authoritative content, Mackenzie Dental Centre has seen a significant increase in online traffic and leads since working with Xi Digital.

Every year, Xi Digital supports Mackenzie Dental Centre's success in Vaughan's competitive dental field. Going forward, Xi Digital and Mackenzie Dental Centre will explore emerging online tools while also refining existing marketing strategies to maintain and improve Mackenzie Dental Centre's reputation as a leading and trusted dental clinic in Woodbridge, Vaughan.

Mackenzie Dental Centre

Google First Page Results

Search Keywords: dentist vaughan

Search Keywords: emergency dentist vaughan

Search Keywords: dentist near me



Client Experience

Exceptional customer service, staff and attention to detail. The job isn't done until the customer is happy and Mark, Boris and their team will go above and beyond to make sure of this! Have had 3 websites built with them to date and have web hosting with them too and very happy with all the hard work they have put in and continue to do for me and my clients. Prices are fair, reasonable and competitive and I would highly recommend their services to anyone looking for custom web design, Google advertising and web development.

Nathan Cantkier

We have been working with Xi Digital for a few years now with our online marketing and I am always extremely pleased with the results. The team at Xi Digital goes above and beyond to make sure that all your marketing needs are met. They work with you diligently to ensure that everything is perfect. Mark and Boris attentively and quickly responded to all of our questions and had solutions for all of our concerns. We couldn't be happier with their services. Thank you so much for all your hard work. We highly recommend this company.

Marat R.

We utilized the team at XI-Digital to design and build a website for us as well as work with us on our online marketing.
We couldn’t be happier with their service and dedication to their clients.
We love our website and will continue to work with XI-Digital as we grow.


Matthew Rose

We shopped around and spoke to different companies, but Xi Digital was the only one that really took the time to explain things to me. Very fast turnaround time for having my new website up and running. AdWords were also taken care of by Mark and it has been a fantastic experience. I highly recommend this company. Thanks Mark for everything.

Farah Alani

One of the few companies that truly "under-promise and over-deliver". Thank you for getting us to the top of the first page of Google and keeping us there! Your expertise and superior customer service are greatly appreciated.

Guy Price

What a GREAT company to work with!! From initial consultation to final product Xi Digital was professional, creative and ensured we were happy with the final product!! Mark and the Xi Digital team continue to provide excellent support, communication and share their knowledge anytime we want to make adjustments or add to our website!!

We would highly recommend Xi Digital for your complete internet marketing needs!!!

Ross DePalma

Mark and his team at XI-Digital are a great group of professionals who helped me create my company's website. I had extensive questions and they were always there to answer them. They provided ideas, recommendations and fantastic customer service. If anyone needs to create their website and doesn't know where to start, call Mark and he will help you with content, graphics and videos. He will even create your unique Facebook page that mirrors your website.

Liana Ellis

Working with Mark at Xi Digital has been an absolute pleasure. He made the project easy and stress free . He is very organized and extremely knowledgeable and knows the online market extensively. 

Yien Truong

Mark, Boris & XI Digital are creative, innovative and results oriented. They have always delivered on what they commit to. They provide great suggestions and have terrific products to offer their clients. On behalf of myself and Imagine A Cure for Leukemia we would highly recommend Mark and his team for your web based needs. 

Nara Abrams

XI Digital went way beyond the call of duty! Their genuine passion, creativity, and expertise was truly inspiring. They are an amazing, upstanding bunch of guys who are an absolute pleasure to work with. Having worked with other developers in the past, i have NEVER found such a talented and invested team like XI Digital. I wouldn't think of using any other company for any online projects that I am involved with both big and small

Hayley Hofbauer

The team at Xi-Digital absolutely wowed us with their work. We personally were in contact with Mark, Rafaello, and Boris and they went above and beyond at every step. We were definitely not the easiest customers to work with. Boris was amazingly able to make each and every single one of our small and perhaps tedious requests come to reality and make our website exactly the way we like it. However, the thing that most impressed us was Boris’ response to some requests that may have been difficult to accomplish. He always either knows exactly how to create the features you like or he says, “we’ll find a way to do it”.

With that being said, we definitely shopped around quite a bit before we came back and I’m happy to let everyone reading this know that Xi-Digital didn’t stop accommodating us until we were 100% satisfied and I’m sure they’ll be the same towards you.

Pedram Ghafoori

The group at XI are true professionals that deliver real results. I have the utmost confidence in the team to ensure my requests are being fulfilled in a timely manner and that the final product will exceed my expectations. Regularly, you have to make decisions on where to allocate marketing spend/budget. Sometimes when you invest in a marketing initiative, you are not sure if you are getting the 'bang for your buck' so to speak. However, when working with XI, they ensure that all results are reported on transparently and regularly over time so that you can monitor your marketing investment and ensure it is generating the returns you need. They will also take that strategy and adjust/tweak it over time so that you have a truly optimized program/initiative. 

I would highly recommend XI if you are looking to invest further in the online/digital space.

Matt M

In the world of IT I have found its difficult to find someone who is also a great business person. Someone who returns calls, hits deadlines and is always aware of providing value. Mark and the team at XI Digital have been all of these things and more. I highly recommend him and his team to you. I have recommended him to colleagues many times and he has always delivered. Thanks Mark. Your work makes my life better. 

Randy Taylor

These guys know their niche. We have been cooperating with Mark and his team for many years and we have had always leads coming in. Their marketing skills are phenomenal!

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