Modern Automotive is a local auto body shop and car mechanic with more than 20 years of experience serving Vaughan and the surrounding areas.
While Modern Automotive's location was relatively new, the business was anything but. With more than 20 years serving Vaughan and the GTA, the company had already built a strong reputation for mechanical repairs, collision repair and specialized automotive services.
The move, however, meant parts of its local digital presence needed to be rebuilt. A new Google Business Profile needed to establish visibility and authority around the new location, while the website and broader search presence needed to make it easy for existing and prospective customers to find Modern Automotive and understand the full range of services available.
Our work began with a revamped website and refreshed SEO strategy in August 2024.
Rather than focusing exclusively on broad terms such as "auto mechanic," we developed a keyword strategy around the different ways potential customers search for automotive services. This included optimizing for general automotive repair alongside individual services, specialized offerings such as ADAS calibration and searches for mechanics experienced with specific vehicle makes.
Ongoing website optimization, content development and local SEO also helped establish stronger relevance around Modern Automotive's new Vaughan location.
The new SEO strategy developed by the Xi Digital team has created substantial growth across Modern Automotive's priority search terms. Many of the high-value keywords targeted when the campaign restarted were not ranking within Google's Top 100. Since then, the website has achieved a net gain of more than 1,800 organic ranking positions across the tracked keyword set.
Today, 20 tracked keywords rank on the first page of Google, with 10 ranking in the Top 3. Modern Automotive holds #1 positions for priority searches including "auto mechanic Vaughan," "ADAS calibration Vaughan," "ADAS calibration services," "certified mechanic Vaughan" and "certified mechanic near me."
The strategy has also established visibility across vehicle-specific searches, including #1 for "Nissan mechanic Vaughan," #2 for "Kia mechanic Vaughan," #4 for "Tesla mechanic Vaughan" and #5 for "VW mechanic Vaughan," alongside Page 1 positions for searches related to Audi, BMW, Ford, Chrysler, Dodge and Honda.
Instead of relying on visibility for a handful of broad automotive keywords, Modern Automotive can now be discovered across general automotive services, specialized services and vehicle-specific searches.
Because Modern Automotive had moved locations, rebuilding its Google Business Profile presence was another important part of the local SEO strategy. The goal was not simply to increase visibility, but to turn that visibility into meaningful actions from people looking for automotive services in Vaughan, whether they needed collision repair or mechanical services.
By August 2026, Modern Automotive's Google Business Profile was showing significant year-over-year growth compared with August 2025:
The increase in search visibility has also translated into substantial growth on the Modern Automotive website.
Year over year, overall website traffic increased by 150%, giving significantly more potential customers an opportunity to discover Modern Automotive's services online. More importantly, organic conversions increased by 79%, demonstrating that SEO growth was translating into meaningful actions rather than traffic alone.
With a stronger foundation in place, the next opportunity was to expand Modern Automotive's reach through paid advertising.
In November 2025, Xi Digital launched paid advertising campaigns across Google and Meta. Instead of advertising every service at once, campaigns were expanded gradually as performance data became available, allowing our team to identify which services and audiences presented the strongest opportunities on each platform.
Google Ads initially focused on general auto mechanic searches before expanding into oil changes, brake services, wheel alignment, branded searches and ADAS calibration.
This phased approach gave us time to collect performance data, refine targeting and understand how different services performed before continuing to scale the account.
By July 2026, Google Ads CPA had decreased by approximately 30% to 40% from the campaign's starting point, even as the number of services being advertised expanded.
Meta Ads created a different opportunity for Modern Automotive. Rather than focusing primarily on people already searching for a mechanic or specific automotive service, Meta allowed us to introduce relevant services to prospective customers through social media using strong audience and interest signals.
Campaigns initially focused on seasonal tire services before expanding into general automotive services, brakes, oil changes, AC repair and scratch and dent repair.
As more performance data became available, we identified important differences in how individual services performed across Google and Meta. Scratch and dent repair, AC repair and brake services emerged as some of the strongest opportunities on Meta.
Continued testing and optimization helped reduce tracked Meta CPA by approximately 37.5% between February and July 2026.
Modern Automotive's digital strategy now gives prospective customers multiple ways to discover and connect with the business. Organic search and Google Business Profile capture local and service-specific searches, Google Ads extends its reach among high-intent customers, and Meta introduces relevant services to additional audiences.
Together, these channels have created a broader digital presence capable of reaching customers at different stages of their search for automotive services.
With a strong organic foundation and increasingly efficient paid campaigns, the next phase will focus on strategically scaling paid advertising around the services and audiences demonstrating the strongest performance.
At the same time, Xi Digital is expanding Modern Automotive's organic strategy beyond traditional SEO with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). As consumers increasingly use AI-powered search experiences to research automotive problems, compare service providers and decide where to take their vehicles, our goal is to make Modern Automotive visible wherever those searches happen.
More than 20 years of experience built Modern Automotive's reputation in Vaughan. Our job is to make sure more of the right customers can find it.
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