Conversion Optimization Marketing

Looking to Get More Out of Your Website?

Increase the effectiveness and profitability of your website with conversion rate optimization. 

Did you know that when visitors reach a website, it takes them only a matter of seconds to decide if they will stay? To turn more visitors into customers, every element of your website needs to meet their expectations. 

Build an intuitive website that eliminates interference, barriers, and friction that disrupt a visitors' experience and increases factors that captivate, attract, and engage them. Using a custom and scientific conversion rate optimization strategy, every element is fine-tuned to resonate with potential customers effectively, encouraging online conversions and sales.


Why Use Conversion Rate Optimization?

By improving trust and communication to customers with strategic images, content, and design, online businesses reap long-term benefits.

  • Grow Your Customer Base 
  • Build a Strong Marketing Foundation 
  • Compete More Aggressively 
  • Increase Profitability
  • Expand Market Share
  • Improve Lead Generation & Customer Retention

Types of Online Conversions

A conversion happens when a visitor or viewer completes a desired action. Website conversions are measured as goals and can be anything from calls, emails, form completions to sales. The purpose of building a website is to get online searchers and visitors to convert.

mobile conversion rate optimizationWhat Does an Optimized Website Look Like?

A well-optimized website will enable trust and guide visitors to the actions you want them to take. 

  • Easy Navigation 
  • Engaging Content
  • Striking Images
  • Sensible Layout

With over 20 factors that contribute to a high-performing website, conversion rate optimization addresses them all, including navigation, content, photos, layout, and more. Working with the Xi Digital team, we can help you carefully evaluate the page's weaknesses, strengths, and opportunities and develop an action plan to boost performance. 

Realize Your Sales Potential in Just 3 Simple Steps

  1. Audit Your Existing Website
  2. Implement User-Friendly Changes
  3. Make More Sales Online

What Goes Into Effective Conversion Rate Optimization?

Customization is key to a highly successful website. No two businesses are the same, so your websites shouldn't be either. Digital marketing experts at Xi use high-level insights, analytics, consumer profiles, competitor analysis, user-friendly design, a/b testing, and more to maximize the effectiveness of your website. 

Conversion Optimization Stats

How Do You Know if Website Optimization is Working?

Conversion rate optimization is more than a theory; it's tried and tested. You and your digital marketing team can track the performance and how sales are changing as you update your website. We measure the conversion rate prior to optimization and track how it improves as each page is worked on. As conversion fluctuations are noted, changes can be made quickly to keep you on track for annual and monthly sales goals.

What Happens After a Conversion Rate Optimization Project?

Increase your online sale goals with search engine optimization, pay-per-click marketing, and other refined digital marketing strategies that funnel more traffic and business to your highly-converting site. Paired with highly effective digital marketing services, an optimized website is a lead generation machine. Strategic SEO, PPC, and Social Media Marketing attract qualified leads, sending them to your website where they can engage and convert. 

Get Started with a Website Audit Today!

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