What is Search Engine Optimization?
Search Engine Optimization, often referred to as SEO, is an online marketing practice proven to be extremely valuable for any business that wants to generate business online. There are two main, complementary aims of SEO – to increase the amount and type of organic website traffic to a website, with the ultimate aim being more sales, leads, or engaged followers or subscribers.
In simpler terms, we will help get your ideal customers to find you on page 1 of Google and click to visit your site. Rankings are not enough!
If your business is not on the first page of Google, let us help get you there.
3.5 billion Google searches are made daily and consumers are shopping and searching online like never before. The need to stand out in the digital environment is crucial for your business to succeed.
WHY IS IT IMPORTANT?
Without SEO, there is very little chance that you will be able to attract a continuous stream of new, organic (non-paid) customers to your website, in essence forcing you to rely solely on Paid advertising methods. Ultimately, you want both and you want to be positioned in the top 3 spots of Google’s organic listings (and the top 3 ads). Though PPC marketing (Google Ads) is very important and beneficial, and a large part of our work, for the remainder of the page, we’ll focus solely on SEO.
WHAT WE OFFER?
Understanding Your Business & Its Needs, Marketing Research & Strategy CreationThere’s a wide array of specific tactics, some you might have heard about, that are involved in the search engine optimization process. SEO used to be all about keywords and for a few minutes, keyword stuffing used to actually produce rankings (but not necessarily results). Then it became all about getting as many links to your site as possible, not any longer. Today, SEO is all about understanding searchers’ search intent and creating your site in a way that gives visitors a high quality experience that matches that intent.
To do this, we need to understand your business and its needs. What are your goals? What do you offer? What kind of traffic do you want to attract? These questions are just a small part of our comprehensive intake process that we use not only for SEO but actually for website design and development, branding, pay per click campaign development and so on. With a thorough understanding of the kind of traffic you want, we begin researching search engine data related to your field, services & products. At the same time, we are also analyzing your current website for its strengths and weaknesses (what it has working for it, what’s working against it, as well as what it’s missing) and we begin formulating a strategy of how to optimize your site.
The on-site component is one part of the SEO puzzle. Optimizing architecture, page speed, meta tags, content, internal links, mobile responsiveness, and many more elements. The off-site component relates to your site’s relative importance and authority in a sea of millions of related competitive websites. Some of these signals are the relevance, quality and quantity of links pointing at your site (backlinks), search engine engagement, social media presence and engagement and several more.
SOME OF OUR SPECIALTIES
82% of mobile users search for a local business and local searches lead 50% of traffic to visit stores within one day of the search. (Google, 2014) (Source: https://www.hubspot.com/marketing-statistics) Marketing locally is important not only for generating traffic, but relevant traffic that results in leads and potential business.
Content creation is arguably one of the most important aspects of SEO. Relevant, high-quality, and regularly produced content is essential for landing a high position Google. Our team of writers produce creative content and topics relevant to your business to attract targeted audiences.
Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.
Voice search optimization
Xi Digital is always at the forefront of innovation. As digital technology moves forward, we are always two steps ahead. With the introductions of mobile voice search, Amazon’s Alexa, and Google Home, voice search is progressively permeating our day-to-day lives and we have the resources to integrate knowledge of this technology into our strategies
Social Media Cross Pollination
Combining services like SEO and Social Media Marketing yield exceptional results.