Search Engine Optimization Results

What is Search Engine Optimization?

Search Engine Optimization, often referred to as SEO, is a digital marketing service proven to be extremely valuable for any business that wants to generate business online. There are two main, complementary aims of SEO – to increase the amount and type of organic website traffic, with the ultimate aim being more sales, leads, or engaged followers or subscribers.

In simpler terms, we will help get your ideal customers to find you on page 1 of Google and click to visit your site. Rankings are not enough!

If your business is not on the first page of Google,
let us help get you there.

3.5 billion Google searches are made daily, and consumers are shopping and searching online like never before. The need to stand out in the digital environment is crucial for your business to succeed.



Without SEO, there is very little chance that you will be able to attract a continuous stream of new, organic (non-paid) customers to your website, in essence forcing you to rely solely on Paid advertising methods or perhaps social media efforts. Ultimately, you want both organic and sponsored results, and you want to be positioned in the top 3 spots of Google’s organic listings (and the top 3 ads). Though PPC marketing (Google Ads) is very important and beneficial, and a large part of our work, for the remainder of the page, we’ll focus solely on SEO.

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Understanding Your Business & Its Needs, Marketing Research & Strategy CreationAs SEO consultants & developers, we can offer a wide array of specific tactics, some you might have heard about, that are involved in the search engine optimization process. SEO used to be all about keywords and for a few minutes, keyword stuffing used to actually produce rankings (but not necessarily results). Then it became all about getting as many backlinks to your site as possible, but not any longer. Today, SEO is all about understanding searchers’ search intent and creating your site, and content, in a way that gives visitors a high quality experience that matches that intent.

To do this, we need to understand your business and its needs. What are your goals? What do you offer? What kind of traffic do you want to attract? These questions are just a small part of our comprehensive intake process that we use not only for SEO but actually for website design and development, branding, pay per click campaign development and so on. With a thorough understanding of the kind of traffic you want, we begin researching search engine data related to your field, services & products. At the same time, we are also analyzing your current website for its strengths and weaknesses (what it has working for it, what’s working against it, as well as what it’s missing) and we begin formulating a strategy of how to optimize your site.

The on-site component is one part of the SEO puzzle. Optimizing architecture, page speed, meta tags, content, internal links, mobile responsiveness, and many more elements. The off-site component relates to your site’s relative importance and authority in a sea of millions of related competitive websites. Some of these signals are the relevance, quality and quantity of links pointing at your site (backlinks), search engine engagement, social media presence and engagement and several more.

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Local SEO
82% of mobile users search for a local business and local searches lead 50% of traffic to visit stores within one day of the search. (Google, 2014) (Source: https://www.hubspot.com/marketing-statistics) Marketing locally is important not only for generating traffic, but relevant traffic that results in leads and potential business.

Content creation
Content creation is arguably one of the most important aspects of SEO. Relevant, high-quality, and regularly produced content is essential for landing a high position Google. Our team of writers produce creative content and topics relevant to your business to attract targeted audiences.

Link Building
Backlinks remain an extremely important Google ranking factor. We found the number of domains linking to a page correlated with rankings more than any other factor.

Voice search optimization
Xi Digital is always at the forefront of innovation. As digital technology moves forward, we are always two steps ahead. With the introductions of mobile voice search, Amazon’s Alexa, and Google Home, voice search is progressively permeating our day-to-day lives and we have the resources to integrate knowledge of this technology into our strategies

Social Media Cross Pollination
Combining services like SEO and Social Media Marketing yield exceptional results.

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Learn more about Digital Marketing

Pay Per Click / Google Ads (PPC)
Pay Per Click / Google Ads (PPC)

Creating highly effective ad campaigns that best embody your marketing goals, trying to give searchers exactly what they're searching for.

Core Marketing & Brand Development
Core Marketing & Brand Development

Without understanding and being able to articulate the true value you bring to your prospects, you won't have a solid foundation and won't get the best results from your website and marketing.

Content / Inbound Marketing
Content / Inbound Marketing

Position yourself or your company in a way that establishes you as an expert or authority that people can trust and are more likely to purchase from.

Conversion Rate Optimization
Conversion Rate Optimization

Using the scientific method to get increasingly better results and returns on your marketing investments.

Social Media Marketing
Social Media Marketing

With a properly developed and managed social media strategy, a business can amplify its results, improve its SEO, get more traffic, and ultimately get more sales!

Video Production
Video Production

We'll help you tell your story and connect with your audience in the most powerful way to deliver your message through video.


Xi Digital’s Identity.Business team performs extensive research into your business, product & service offering to build robust Business Profiles.

E-Commerce SEO
E-Commerce SEO

E-commerce SEO is easy with the right digital marketing agency. The Xi Digital team are experts in e-commerce website design, e-commerce SEO and more. Learn more here.

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