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MOBILE FRIENDLY & RESPONSIVE WEB DEVELOPMENT
Google's Moving To Mobile First Design Are You Ready?
Whether you're an avid mobile device user or a technophobe, it's impossible to ignore the impact mobile devices have had on our ever-evolving digital world. Nearly everyone in Canada uses at least one mobile device, and approximately 23-million Canadians use their mobile device to go online, making it absolutely essential for every business to have a website that works well on smartphones (on that is mobile-responsive). The mobilization of the web will continue to progress as we continue towards the future and it's already having a hefty impact on your search engine rankings. Xi Digital websites are built for every platform: desktops, laptops, tablets/iPads, and of course smartphones.
What Is A Mobile-Responsive Website?
A mobile responsive website takes smaller screensize into account as well as the layout, and the touchscreen functionality (vs. use of a mouse) on mobile devices. The website layout morphs to the most useable and friendly layout based on the changing screen size, so usability and navigation are enhanced for consumers who view your website from their mobile devices.
Key Factors Consumers Look For In A Mobile Website:
Speed. In fact, 61% of mobile users redirect their search to a competitor’s website when load time is not fast enough.
Visually appealing web design. A beautiful website is essential for user engagement, but what looks visually stunning on a computer will not look the same on a phone. Our mobile-optimized websites are built to incorporate user friendly functionality, clean and properly formatted content, strong visual appeal, fast load speeds, and of course, ease of navigation.
Why Do I Need a Mobile Website?
Accessibility. One of the biggest website ranking factors is mobile responsiveness. Having a website developed with a mobile interface is proven to rank higher in search results than any competitors that are not mobile responsive. More than 50% of online traffic come through mobile devices and that number is growing yearly, meaning it is extremely likely that consumers searching for the services or products that you provide, are searching from their smartphones. Will your business be found?
Consumer Reach. Since websites that are mobile optimized are favored by Google, they rank higher on Google than their competitors. A higher ranking on Google means more consumers will find your website, which in turn will drive more traffic and business to it.
User-Friendly. Let’s face it: We’re evolving towards a mobile-based future. If a consumer visits a website with poor mobile navigation, they are likely to navigate away from it. 80% of mobile users will not engage with a website that is not mobile responsive.
Have a look at some of our clients websites in our portfolio – you will see the desktop/laptop version and next to it a sample of the mobile version. The mobile version isn’t simply a duplicate of the desktop version – many factors have been customized to work well with a mobile device. A click to call button, the elimination of hover over effects (that only work on a computer), and the implementation of a ‘hamburger’ style menu are just a few examples. Contact us today to get started!
