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Search Engine Optimization

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If your business is not on the first page for the right searches that bring in business, we’ll help get you there.

Search engine optimization is more than just a marketing strategy. With over 8.5 billion searches occurring on platforms like Google daily, SEO is a road to maximizing visibility, profitability and sustainably.

Outpace your competitors, attract highly relevant traffic, and amplify your lead generation with Xi Digital. Our highly-tailored and strategic approach to search engine optimization will help your business get found when it matters most. Turn searchers into customers with Xi Digital.

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Search Engine Optimization

Our Specialties

Content Marketing
Link Building
Voice Search Optimization
Social Media Cross-Pollination

Local SEO

Engage, inform, and persuade your audience with expertly crafted content. From compelling website content and seo-optimized blogs to presentation briefs, press releases, and everything in-between; the Xi Digital content team specializes in creating smart effective content that aligns with your brand voice, business messaging, and marketing objectives. Whether it’s informing readers, nurturing leads, or converting prospects, trust our team to build result-oriented content.

Local SEO

Successful link building strategies are a core element of fast-moving, long-lasting results from search engine optimization. Smart link building requires expert knowledge. At Xi Digital, the link building specialists source relevant, authoritative, and reputable links that contribute to your SEO strategy. From identifying link opportunities to crafting outreach strategies that resonate with influential sites; we focus on building a robust link profile that supports your business objectives.

Local SEO

As voice-activated searches become increasingly common through devices like Alexa, Google Assistant, and Siri, it's essential to adapt your SEO strategy accordingly. The Xi Digital team conducts nuanced keyword research tailored to the natural language patterns of your target audience. We focus on phrases and questions that your potential customers are likely to use in voice searches. Our voice search optimization ensures your business stands out across the most critical platforms, helping you capture traffic from this rapidly growing segment.

Local SEO

Increase your reach online and maximize your online content with smart social media cross-pollination and search engine optimization strategies. The Xi Digital team adapts high-performing website content for major social media platforms like Facebook, Instagram, and Pinterest to reach broader audiences, getting more eyes on your brand and driving traffic to your website.

Why is SEO important?

Search Engine Optimization is a powerful way to build a continuous stream of new, organic (non-paid) traffic and customers to your website.

Instead of relying on paid advertising alone, you can also consider Search Engine Optimization as a reliable source of business that is built on authority and trustworthiness. By leveraging SEO in addition to other digital marketing strategies, you can expose your business in multiple areas of search results pages to dominate online and enjoy the lion’s share of traffic and leads.

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What we offer

Business Needs Understanding Your Business & Its Needs, Marketing Research & Strategy Creation

As SEO consultants & developers, we can offer a wide array of specific tactics, some you might have heard about, that are involved in the search engine optimization process. SEO used to be all about keywords and for a few minutes, keyword stuffing used to actually produce rankings (but not necessarily results). Then it became all about getting as many backlinks to your site as possible, but not any longer. Today, SEO is all about understanding searchers’ search intent and creating your site, and content, in a way that gives visitors a high quality experience that matches that intent.

GoalsWhat are your Goals?

What do you offer? What kind of traffic do you want to attract? These questions are just a small part of our comprehensive intake process that we use not only for SEO but actually for website design and development, branding, pay per click campaign development and so on. With a thorough understanding of the kind of traffic you want, we begin researching search engine data related to your field, services & products. At the same time, we are also analyzing your current website for its strengths and weaknesses (what it has working for it, what’s working against it, as well as what it’s missing) and we begin formulating a strategy of how to optimize your site.

PuzzlesThe on-site component is one part of the SEO puzzle.

Optimizing architecture, page speed, meta tags, content, internal links, mobile responsiveness, and many more elements.

Our Work

Seaway Pools & Hot Tubs Case Study View Project

Seaway Pools & Hot Tubs Case Study

Seaway Pools & Hot Tubs have trusted Xi Digital for many years. We have developed a well-rounded and aggressive digital marketing strategy for them which included a full website revamp that required migrating their SEO success to preserve and improve it, in order to increase their brand's image and exposure. We had to make sure that we protected their organic search rankings. This was a delicate procedure that had to be executed very carefully. Read about how we did it!

Mackenzie Dental Centre Case Study View Project

Mackenzie Dental Centre Case Study

They didn't have a website or a digital marketing strategy in place. They had no online exposure or medium to generate leads online. They needed branding for their new their dental practice. They were a new clinic that needed many new patients. Xi Digital has assisted Mackenzie Dental Centre in growing their practice to become a top rated and thriving dental office in Vaughan.

Smokin' Bones BBQ Catering Case Study View Project

Smokin' Bones BBQ Catering Case Study

In 2019, Smokin’ Bones was generating hundreds of monthly inquiries requesting their services on-site at events across the city. But in 2020, everything changed around the world, especially for businesses operating in the food service industry. The global COVID-19 pandemic introduced gathering limits and restrictions that kept changing. As concern about the state of public health grew, the way people approached events and dining changed, making it difficult for catering services like Smokin’ Bones to come cook and serve at events in offices, homes, and other venues throughout the city.

Rose Building Group Case Study View Project

Rose Building Group Case Study

Rose Building Group is a high-end residential renovation and construction company operating in South Western Ontario that came to Xi Digital in the summer of 2019 concerned about the number of leads they were receiving as well as the quality of those leads. Upon approaching the Xi Digital team, Rose Building Group was leveraging some traditional marketing strategies and generating a significant portion of their new business from word-of-mouth marketing.

MoldTech Case Study View Project

MoldTech Case Study

MoldTech partnered with Xi Digital to revamp its online presence and boost lead generation. Xi Digital replaced MoldTech’s outdated website with a custom-built platform on Juicebox, paired with targeted SEO and Google Ads strategies. The results: a 2,400% increase in website traffic and an 1,100% surge in leads. Even during the COVID-19 pandemic, Xi Digital adapted strategies to maintain MoldTech’s top rankings and industry leadership.

SaunaFin Case Study View Project

SaunaFin Case Study

SaunaFin came to Xi Digital in 2016 seeking a website upgrade that would allow them to manage their inventory and customer relationships with greater ease. With a high end product they wanted to reach a larger audience of potential customers to increase sales. With Xi Digital’s help, SaunaFin was able to transition to a new site that could function exactly the way they wanted and grow their business through ads, social media marketing, and search engine optimization (SEO). Since teaming up with Xi Digital, SaunaFin continues to grow their business.

Window Hardware Company Case Study View Project

Window Hardware Company Case Study

The global pandemic followed by an uncertain economy proved troublesome for many businesses throughout Canada and the United States, but working with Xi Digital, The Window Hardware Company was able to curate a strong digital presence including high-performing ads, a easy-to-use website, and first-page organic rankings that boosted traffic and grew their bottom line.

Broward Plumbing Case Study View Project

Broward Plumbing Case Study

Broward Plumbing is not only seeing an impressive increase in lead generation but also in bookings and reviews. As a Google Guaranteed service, they’ve earned more exposure, brand awareness, and customer satisfaction than ever before.

Shulman Weight Loss Clinics Case Study View Project

Shulman Weight Loss Clinics Case Study

Dr. Joey Shulman began her weight loss brand 'Shulman Weight Loss' in 2010. She developed an incredible weight loss program, but was experiencing difficulty marketing her service and generating consistent business from the web. Acknowledging the opportunity to develop a strong web presence for her brand, Dr. Joey came to Xi Digital seeking assistance with digital marketing strategy.

Great Northern Insulation Case Study View Project

Great Northern Insulation Case Study

GNI came to XI Digital in 2014 with an average website that was dealing with multiple penalties from Google for duplicate content and backlink issues. They wanted a solution to these penalties as well as a mobile-friendly website that would convert more visitors into customers. We succeeded!

Fieldmasters Case Study View Project

Fieldmasters Case Study

Fieldmasters came to Xi Digital seeking a more personalized and productive approach to their digital marketing strategy. Concerned with their brand awareness, they wanted an agency that would effectively increase traffic and generate qualified leads. The Xi team developed a comprehensive digital marketing plan that included a revamped custom website, calculated SEO and Social Media strategies, and robust Google Ads campaigns to produce quantifiable results. Since working with Xi Digital, Fieldmasters has grown their business exponentially as one of the most renowned artificial turf companies in the GTA.

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