What Are The Benefits of PPC?

Xi Digital Published on 29 Oct by Xi Digital

ppc marketingWhether you’ve just recently learned about PPC marketing or you are looking to learn more, you’ve come to the right place. PPC stands for pay-per-click, a specific type of marketing strategy where an individual, brand or business advertises their products or services and pays a fee each time their ad is clicked on. This marketing strategy is a way to buy traffic to your website as opposed to organic search engine optimization that is free or “earned”. Now you may be wondering, why would I pay for potential customers to visit my site when I can use SEO to bring them in for free? Good question. In this blog, we are going to outline the benefits of PPC and PPC management in Toronto

PPC Can Help Contribute To Your Business Goals

Most businesses have a variety of goals they are looking to achieve each year. Whether it’s expanding your brand exposure, new leads, or e-commerce sales. Whatever your goal may be, PPC marketing can help. With the right PPC strategy and a skilled management team, like the experts at Xi, your business will be able to track every conversion made through pay per click, to support the sales funnel.

Measuring Your Goals

PPC marketing started with Google Ads but is now offered on other powerful platforms like YouTube, BING, Yahoo, Facebook, Instagram, Linkedin and more. One great thing about this strategy is that all your marketing efforts are easily measurable. Integrating Google Ads or any PPC platform with your Google Analytics will allow you to visualize the effectiveness of your campaigns, depending on your business goals. 

Getting Started is Quick 

Unlike SEO, which may take months of optimization efforts in order to rank on the first page of Google Search, PPC management is considered quick and easy. Once you define your business goals, build out a campaign and create unique content for the advertisements, all that’s left is up to us, your trusted PPC management team in Toronto. We can help set up analytics tracking, targeted audiences, reporting and more.

PPC Works in Conjunction With Other Marketing Efforts

Besides pay per click marketing, many businesses are investing time and money into content marketing. With original and valuable content, businesses can positively impact the buyer's journey if done correctly. With the two search engine marketing techniques working together, one can use PPC Strategies to drive users to their content, keep them engaged leading to better ROI’s. 

Specific Target Marketing

With PPC marketing, targeting your audience is specific, well-thought-out, and effective. Your PPC management team in Toronto can help create targeted campaigns. These include target keywords, remarketing ads based on consumer behaviour, as well as specific demographics and interests to target. When you experiment with different targets, you eventually derive enough data to determine which markets you need to continue to leverage and create your buyer persona. 

Contact The Experts at Xi Digital for PPC Management in Toronto

With the right management team behind your business, PPC marketing can be a reliable and profitable investment. The best thing about it is that you’re in complete control. If you decide to run a campaign for one month, three months or one year, the choice is yours and you can pause your ppc ads at any time. 

Still not convinced? Contact Xi Digital, your trusted marketing partner to learn more. Visit us online or give us a call at 416-628-5410 for more information.

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