Hashtag Holidays for Your 2023 Social Media Marketing Calendar

Xi Digital Published on 19 Dec

Social media marketing is a powerful way to build brand awareness, drive sales, and support your other digital marketing efforts. But getting started and finding inspiration can be more challenging especially if you're new to social media. Exploring "hashtag holidays" is a great way to start building your 2023 social media calendar with fun ideas that are relevant and meaningful to your target audiences. 

In honour of the new year, we've put together a simple guide to some of the most popular social media days in 2023 which you can use as you embark on your social media marketing journey. 

Monthly Social Media Hashtag Holidays

January | February | March | April | May | June | July | August | September | October | November | December

January 2023

Dive into a new year with fresh ideas about resolutions with your social media posts. From New Year's Day to Data Privacy Day, there are many opportunities to create content across all your social media marketing channels. 

Sunday, January 1

  • New Year's Day
  • Polar Plunge Day
  • National Hangover Day

Monday, January 2

  • Science Fiction Day
  • National Buffet Day

Tuesday, January 3

  • International Mind-Body Wellness Day

Wednesday, January 4

  • World Braille Day
  • National Trivia Day
  • National Spaghetti Day

Thursday, January 5

  • National Bird Day
  • National Keto Day

Friday, January 6

  • National Shortbread Day
  • National Technology Day

Saturday, January 7

  • National Tempura Day

Sunday, January 8

  • National Bubble Bath Day
  • Earth's Rotation Day

Monday, January 9

  • National Clean Off Your Desk Day

Thursday, January 12

  • National Pharmacist Day
  • National Marzipan Day

Friday, January 13

  • National Sticker Day
  • Friday the 13th

Saturday, January 14

  • Organize Your Home Day
  • National Hot Pastrami Sandwich Day
  • National Dress Up Your Pet Day
  • National Vision Board Day

Sunday, January 15

  • National Hat Day
  • National Bagel Day

Monday, January 16

  • Martin Luther King Day (US)
  • Religious Freedom Day
  • Blue Monday

Thursday, January 19

  • Get to Know Your Customers Day
  • National Popcorn Day

Friday, January 20

  • National Cheese Lover's Day

Saturday, January 21

  • National Hugging Day

Sunday, January 22

  • Lunar New Year

Tuesday, January 24

  • National Compliment Day
  • National Peanut Butter Day

Wednesday, January 25

  • National Irish Coffee Day

Friday, January 27

  • National Chocolate Cake Day

Saturday, January 28

  • Data Privacy Day
  • National Blueberry Pancake Day

Sunday, January 29

  • National Puzzle Day

Monday, January 30

  • National Croissant Day

Tuesday, January 31

  • National Hot Chocolate Day

February 2023

While it may be a short month, there are plenty of content ideas. Connect with a range of demographics using your social media calendar, reaching out to families on Family Day or the all the romantics on Valentine's Day. If you're looking for a way to elevate your social media marketing, reach out to Xi Digital, a trusted digital marketing agency, to develop striking visuals and compelling content. 

Wednesday, February 1

  • Black History Month
  • National Girls and Women in Sports Day

Thursday, February 2

  • Groundhog Day

Friday, February 3

  • National Carrot Cake Day

Saturday, February 4

  • World Cancer Awareness Day

Thursday, February 9

  • National Pizza Day (US)

Saturday, February 11

  • National Make a Friend Day

Sunday, February 12

  • Super Bowl Sunday

Monday, February 13

  • National Clean Out Your Computer Day

Tuesday, February 14

  • Valentine's Day

Friday, February 17

  • Random Act of Kindness Day
  • National Caregivers Day

Saturday, February 18

  • National Drink Wine Day

Monday, February 20

  • Presidents' Day (US)

Tuesday, February 21

  • Pancake Day
  • Mardi Gras

Wednesday, February 22

  • Ash Wednesday

Monday, February 27

  • National Eating Disorders Awareness Week

March 2023

Spring into a new season with loads of new content opportunities. March is a busy month serving as a time to honour and bring awareness to many important causes, from Women's History to Disability Awareness and much more. This month you can devote content to lighter and brighter topics, too. As the weather warms, you can celebrate St Patrick's Day, the International Day of Happiness, National Doctor's Day, and a whole host of creative hashtag holidays. 

Thursday, March 2

  • World Book Day
  • National Read Across America Day

Friday, March 3

  • World Wildlife Day
  • National Day of Unplugging

Saturday, March 4

  • National Employee Appreciation Day

Monday, March 6

  • National Dentist's Day

Tuesday, March 7

  • National Cereal Day

Wednesday, March 8

  • International Women's Day

Friday, March 10

  • National Pack Your Lunch Day

Sunday, March 12

  • National Girl Scout Day
  • Daylight Savings Ends

Tuesday, March 14

  • Potato Chip Day

Friday, March 17

  • Saint Patrick's Day

Saturday, March 18

  • Global Recycling Day

Monday, March 20

  • First Day of Spring
  • International Day of Happiness

Tuesday, March 21

  • World Poetry Day

Wednesday, March 22

  • Ramadan Begins

Wednesday, March 29

  • Mom & Pop Business Owner Day

Thursday, March 30

  • National Doctor's Day

Friday, March 31

  • Transgender Day of Visibility

April 2023

April is all about the Earth and sustainability, with Earth Day being a popular social media marketing day on April 22. If you support environmentally-conscious practices, let the world know this month with curated content. 

Saturday, April 1

  • April Fools Day
  • Diversity Month

Sunday, April 2

  • World Autism Awareness Day

Wednesday, April 5

  • Passover Begins

Thursday, April 6

  • National Burrito Day (US)

Friday, April 7

  • World Health Day

Sunday, April 9

  • Easter Sunday

Monday, April 10

  • National Siblings Day

Tuesday, April 11

  • National Pet Day

Wednesday, April 12

  • International Day of Human Space Flight

Saturday, April 15

  • National Tax Day

Tuesday, April 18

  • World Heritage Day

Thursday, April 20

  • 4/20 (Cannabis Day)
  • Get to Know Your Customers Day

Friday, April 21

  • National Administrative Professionals Day

Saturday, April 22

  • Earth Day

Tuesday, April 25

  • National Telephone Day

Wednesday, April 26

  • National Denim Day

Friday, April 28

  • National SuperHero Day

Sunday, April 30

  • International Jazz Day

May 2023

While Star Wars Day is a favourite social media holiday in May, there's so much more you can incorporate too. Create one post or series that emphasizes the importance of mental health awareness this month, or make your audience smile on National Laughter Day. 

Monday, May 1

  • Mental Health Awareness Month

Tuesday, May 2

  • World Teachers' Day
  • National Fitness Day (US)

Thursday, May 4

  • Star Wars Day

Friday, May 5

  • Cinco de Mayo

Saturday, May 6

  • African World Heritage Day

Sunday, May 7

  • World Laughter Day

Sunday, May 14

  • Mother's Day

Monday, May 15

  • International Day of Families

Sunday, May 21

  • World Baking Day

Sunday, May 28

  • Hamburger Day

Monday, May 29

  • Memorial Day

Wednesday, May 31    

  • World No-Tobacco Day

June 2023

Once you've hit the half-month mark of the year, you're likely becoming more in-tune with what types of content resonate with your audience. Using analytics and insights, you finetune your social media marketing to carefully select hashtag holidays. From the first day of summer to the last day of school, June offers many opportunities to make an impact with your digital marketing. 

Thursday, June 1

  • LGBTQ+ Pride Month

Friday, June 2

  • National Donut Day

Sunday, June 4

  • National Cheese Day

Monday, June 5

  • World Environment Day

Thursday, June 8

  • Best Friends Day

Sunday, June 11

  • Global Wellness Day

Wednesday, June 14

  • Flag Day (US)

Sunday, June 18

  • Father's Day

Monday, June 19

  • Juneteenth (US)

Tuesday, June 20

  • National Selfie Day (US)
  • World Refugee Day

Wednesday, June 21

  • World Music Day
  • First Day of Summer
  • Indigenous Peoples Day (CA)

Thursday, June 22

  • World Social Media Day

Tuesday, June 27

  • National Sunglasses Day

Friday, June 30

  • Social Media Day

July 2023

This month, take advantage of national holidays and the unity that comes with Canada Day and Independence Day, building content that connects and engages your entire audience. Share plans for the holidays or implore your followers to share how they celebrate as it relates to your brand.

Saturday, July 1

  • Canada Day
  • National Postal Worker Day

Sunday, July 2

  • Made in The US Day

Tuesday, July 4

  • US Independence Day

Friday, July 7

  • World Chocolate Day

Saturday, July 8

  • National Video Games Day

Saturday, July 15

  • Give Something Away Day

Monday, July 17

  • World Emoji Day

Sunday, July 30

  • International Friendship Day

August 2023

Bright days and warm weather make August a great time to take advantage of some of the more fun and exciting hashtag holidays. Embrace summer culture and your products or services, generating content around important days in August, like International Youth Day or your favourite pups for National Dog Month. 

Tuesday, August 1

  • Black Business Month

Wednesday, August 2

  • National Coloring Book Day

Friday, August 4

  • National Sisters’ Day

Tuesday, August 8

  • International Cat Day

Wednesday, August 9

  • International Book Lover' Day

Thursday, August 10

  • National Lazy Day

Friday, August 11

  • National Sons and Daughters Day

Saturday, August 12

  • International Youth Day

Wednesday, August 16

  • National Tell a Joke Day

Saturday, August 19

  • World Photography Day
  • World Humanitarian Day

Monday, August 21

  • World Senior Citizens' Day

Saturday, August 26

  • International Dog Day
  • National Women’s Equality Day

September 2023

The month starts off with a Labour Day long weekend in both Canada and the USA. As the final long weekend and the unofficial end of the summer, many brands use this time to show appreciation for the employees and teams while encouraging rest and recovery. It’s a great time for a sales event if you are trying to clear out seasonal items.

Friday, September 1

  • Self Improvement Month
  • Friendship Month

Monday, September 4

  • Labour Day

Tuesday, September 5

  • International Day of Charity

Wednesday, September 6

  • Read a Book Day

Sunday, September 10

  • World Suicide Prevention Day
  • Grandparents' Day

Monday, September 11

  • Patriot Day (US)

Tuesday, September 12

  • National Day of Encouragement

Sunday, September 17

  • OktoberFest Begins

Saturday, September 23

  • First Day of Fall

Wednesday, September 27

  • World Tourism Day
  • National Women’s Health and Fitness Day

Saturday, September 30

  • International Podcast Day
  • Missing and Murdered Indigenous Women Day of Action (CA)

October 2023

As fall approaches, October is the start of the spooky season, but it's also Breast Cancer Awareness Month and ​​National Animal Safety and Protection Month. If your business or organization is contributing to a meaningful cause, share it on your social profiles and encourage participation in the form of donation or awareness among your followers.

Sunday, October 1

  • Breast Cancer Awareness Month
  • International Coffee Day

Wednesday, October 4

  • World Animal Day
  • National Taco Day

Monday, October 9

  • Thanksgiving (CA)
  • Indigenous Peoples Day (US)
  • Columbus Day (US)

Tuesday, October 10

  • World Mental Health Day

Saturday, October 14

  • National Dessert Day

Monday, October 16

  • World Food Day

Saturday, October 21

  • Reptile Awareness Day

Tuesday, October 31

  • Halloween

November 2023

This month is known for ending daylight savings time, but you can still brighten up your feed with these light and whimsical hashtag holidays from National Candy Day to National Sandwich Day. With Black Friday, and Cyber Monday, both in November, ensure you promote your sales through organic and paid social media posts to increase your sales. 

Wednesday, November 1

  • Movember Month
  • World Vegan's Day

Friday, November 3

  • National Sandwich Day

Saturday, November 4

  • National Candy Day

Sunday, November 5

  • Daylight Saving Time Ends

Wednesday, November 8

  • STEM Day
  • National Cappuccino Day

Saturday, November 11

  • Veteran's Day (US)
  • Remembrance Day (CA)

Sunday, November 12

  • Diwali

Monday, November 13

  • World Kindness Day

Wednesday, November 15

  • Clean Out Your Refrigerator Day

Sunday, November 19

  • International Men's Day

Thursday, November 23

  • Thanksgiving (US)

Friday, November 24

  • Black Friday

Saturday, November 25

  • Small Business Saturday

Monday, November 27

  • Cyber Monday

Tuesday, November 28

  • Giving Tuesday

December 2023

On social media, December social calendar days are centred primarily around community, togetherness, and, of course, the holiday season. Since it's a time of gift giving, sales and special promotions can be shared on social media, but brands can also use social media marketing to share their appreciation for customers and celebrate the past year. 

Friday, December 1

  • World AIDS Day

Sunday, December 3

  • International Day of Persons with Disabilities

Monday, December 4

  • National Cookie Day

Thursday, December 7

  • Hanukkah Begins

Saturday, December 9

  • National Salesperson Day

Sunday, December 10

  • Human Rights Day
  • Nobel Prize Day

Monday, December 11

  • Green Monday

Thursday, December 14

  • National Free Shipping Day (US)

Thursday, December 21

  • First Day of Winter

Sunday, December 24

  • Christmas Eve

Monday, December 25

  • Christmas Day

Tuesday, December 26

  • Boxing Day (CA)
  • Kwanzaa Begins

Sunday, December 31

  • New Year's Eve

Social Media Marketing in 2023

For more insight into building a robust social media marketing plan, contact the team at Xi Digital. We're here to help you build your brand, drive results, and grow your business. Launch an impressive and effective social media strategy this year with expert solutions from the Xi Digital team.

Contact us today.


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