Steps to Redefining Your Digital Marketing Strategy

A digital marketing strategy is your company’s plan in order to reach a certain goal. In most cases, online tools such as social media, SEO (search engine optimization), PPC (pay-per-click), and others are used to help your business gain new leads, customers, and sales for a specific service or product. 

While your digital marketing strategy may have looked one way prior to the COVID-19 pandemic, it’s more important than ever to reevaluate and redefine your plan and assess if any changes need to be made. As your expert web development and digital marketing company, we’ve created an intuitive list of ways to help redefine your digital marketing strategy post-COVID-19.

1. Understanding Your Customer

Before COVID-19 you had most likely researched and established a specific buyer persona that would be interested in your products or services. However, that persona may now look/think differently. With adverse changes taking place for many types of businesses, your target audience may have changed in some way. The first step to properly redefining your digital marketing strategy is by researching and redefining your target audience. You can do your own market research or find the right digital marketing agency to help. Either way, knowing which personas have changed, which are no longer valid, and discovering new ones is a great way to get back on track to increase sales.

2. Research New Marketing Trends

As the market in Toronto is slowly returning back to normal, it’s no surprise that new digital marketing trends will emerge. If you want your business to succeed in the online world, it’s important to periodically research and monitor new trends to ensure you’re up to date. Our digital marketing company does the work for you. If you’re looking for digital marketing services that are forward-thinking, understand current trends, and know how to implement them, you’ve come to the right place. Whether it’s optimizing for voice search, adding alt text or optimizing for Google, Bing, Yext or Yahoo!, Xi Digital can help. 

Learn More About Digital Tune-Ups

3. Repurposing Your Business Goals

The market has changed, so should your business. It’s important to look at your previous goals and ensure they’re still valid. Are you trying to get found? Are you trying to spark interest or build trust? Or maybe you’re trying to boost responses & ROI. Regardless of your goals, finding a digital marketing services company that will help you define them, establish them and successfully implement them will help your business grow. Xi’s Digital Marketing services include:

• Search Engine Marketing (SEO & PPC)
• Core Marketing & Brand Development
• Content Marketing, Inbound Marketing, Copywriting
• Landing Pages, Conversion Rate Optimization
• Social Media Marketing
• Identity.Business (local business marketing)

4. Hire the Right Digital Marketing Company

While everyone could benefit from digital marketing services, it’s about finding a digital marketing company that is continuously looking to help your business grow and succeed. Xi Digital is committed to providing you with the best digital marketing services. Our team is always looking for creative and innovative ways to help you develop new strategies, gain more leads and sales and successfully turn them into customers. 

Redefine Your Digital Marketing Strategies With Xi Digital

Looking to get results that matter? Contact Xi Digital today for everything digital marketing, website design and development at 416-628-5410 or email us at info@xidigital.com.