What Does the Google Page Experience Update Mean For Your Business?
Published on 18 May
Google is releasing an update set to launch a new set of search engine ranking criteria in May 2021 centred around page experience. These additional criteria will work in conjunction with hundreds of existing signals to measure the relevance of web pages and determine how they should rank. However, the new page experience algorithm update has been delayed, and the roll-out is now scheduled to begin mid-June and continue incrementally until August.
What is the Google Page Experience?
The Google Page Experience is an added set of signals that Google will use to measure the user experience of a website by gauging how visitors perceive their interactions with website pages.
Why the Delay?
Google says that they are delaying the roll-out of the page experience algorithm so business owners can have sufficient time to prepare their websites for the new ranking indicators. According to Google, the new phased roll-out approach will enable Google to monitor and stay on top of unexpected issues.
If your business hasn’t yet had the opportunity to prepare for the page experience roll-out, this announcement means there is still time to optimize your site so it can enjoy positive results as soon as possible.
How Does it Work?
More specifically, the page experience algorithm will track and measure user experience pertaining to page loading performance, interactivity, and visual stability. These factors will be used in addition to existing user experience signals that measure a website’s mobile responsiveness, safe-browsing, HTTPS, and intrusive guidelines.
To achieve good status, a webpage cannot have mobile accessibility errors or security issues, and it must be HTTPS enabled. There also cannot be any distracting ads on the page that impede navigation or disrupt the user experience.
How Will This Affect Current Rankings?
These signals will be added to hundreds of existing signals that Google uses when crawling web pages to determine their ranking. While a great page experience won’t supersede the importance of valuable and relevant page content when it comes to Google search rankings, having relevant content and creating a positive page experience will work in conjunction with page content to enhance the positioning of your website on the search engine.
With the help of a professional digital marketing company, you can optimize your website navigation, mobile responsiveness, load speeds and other key factors that will improve user experience to progress your Google rankings and extend the reach of your website. Combined with a professional content strategy, your website can move up fast in the rankings - even sooner than you think.
What Does This Mean For Your Business?
You still have time to optimize your website to be in good status and improve rankings. When you optimize your page experience and content strategy to enhance SEO, your website will rise in search rankings on Google and other search engines like Bing and Yahoo, which can significantly benefit the growth of your business.
- Increase Brand Awareness
- Generate Website Traffic
- Convert More Customers
- Increase Profits
If you haven’t optimized your website’s user experience to improve load speeds, visitor interactions, and visual stability, now is the time to contact a digital marketing company that offers complete search engine optimization services. A professional SEO strategist and web development company can audit your website and quickly correct and optimize any user experience issues.
Get ready for the release of the Google Page Experience algorithm with the help of an Xi Digital SEO Expert.