Xi Digital Blog

Customized Website vs Template

Building a Customized Website is Always Better Than Using A Template

You may find yourself looking at beautiful, well-designed websites and thinking, “how can I get my template website to look like this?” Whether you need a new website, or you want to take your template website to the next level, customized websites are always recommended as the best way to communicate your unique offerings and brand to the online world. Although stock templates can be easy to use, they offer limited growth and ability to customize the website to your liking. This is why at Xi Digital, we offer custom web development solutions to our clients.

A custom web design makes your website look more professional. It can offer up smart and unique navigation, and can help your client find what they are looking for, or what you want them to do (take action on) in the best ways possible.

You want your website to stand out from the rest. A common complaint from business owners with template websites is that after they put a lot of work into setting one up, a competitor comes to market with the exact same template (differing only in logo and text). This is the last thing we would want to happen to any of our clients. Because many companies can use templates simultaneously, there is always a chance that a competitor can use the exact same template you chose, making your company look like one of the heard as opposed to an industry leader.

Additionally, customized web design and development is beneficial for digital marketing purposes. SEO stands for Search Engine Optimization. Having an SEO optimized website is crucial when people are looking for specific services online. For example, if someone wants to find a business that sells customized coffee mugs, and that is your business, we are able to ensure that your website has a strong chance of ranking on the first page of important search engines, such as Google, Bing or Yahoo!.

At Xi Digital, we design websites for our clients that are SEO compliant and optimized to help our clients rank as high as possible on search engines. All of our staff are fully trained and know the ins and outs of website customization and SEO. We have been doing this for over 10 years!

When it comes to your website, you want and need “the real deal”. You need to stand out online and take your audience through the information you’re presenting in the most effective ways possible. Building a custom website with Xi Digital can greatly increase your website leads and overall business growth. No matter what type of business you are in, Xi Digital can help you achieve your business goals. We work with clients in a variety of industries, and develop unique campaigns that meet the objectives of our clients. For more information, visit our website, www.xi-digital.com. You can also speak to a member of our digital team over the phone phone by calling 416-628-5410.

Make an Impression & Get Creative with Xi Digital

The key to successful marketing online is creativity and strategy. At Xi Digital, we blend both aspects to deliver tailored strategies that work for your business. Make the most of the holidays with digital marketing, from social media to search engine optimization and paid ads. Contact us today to get started!

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