5 Core Marketing Opportunities for Dentists

Marketing online for dentists is no easy feat, especially for someone who may have never broached the subject of Google Ads or search engine optimization (SEO)  before. This is the situation many dentists and office managers find themselves in – opening a new practice full of talent, potential, and skill, but in need of a strong digital strategy behind them.

There are a few core opportunities that can make a meaningful difference for a new dental practice online. With the proper foundation in place and the support of an experienced digital marketing team and custom website developers at Xi Digital, your practice can position itself as a trusted local destination for dental care rather than just another option in a crowded market.

Xi Digital, a leading digital marketing agency,  leverages comprehensive custom website design plans and robust digital marketing strategies that penetrate your target market and boost your practice growth with scalable solutions and strategies. Book a consultation with our team to discover your options as a new practice.

Set Up Your Google Business Profile

First and foremost, you want to set up your Google Business Profile. You can often do this by yourself, and it’s a great way to help your business start to be recognized online, by Google, and by local search traffic. 

As a new practice, ensuring that your profile is fully completed with accurate contact information, services, hours, and photos is essential. Reviews also play a significant role in how potential patients perceive your practice. A steady flow of authentic reviews can improve visibility while also building trust before a patient ever visits your website.

Getting it set up is essential, but in the future, maintaining your Google Business Profile will not be a one-time task. Regular updates, review responses, and accuracy checks help keep your practice competitive in local search results. Xi Digital keeps tabs on changes to the GBP platform and your practice’s profile to keep it optimized, share suggestions, and maintain performance.

Build a Custom Website for Your Practice

While template websites may seem appealing and cost-effective at first, they often lack the flexibility, performance, and structure needed to compete long-term.

A custom website allows your practice to clearly present services, communicate your values, and guide visitors toward booking an appointment. From page structure and navigation to mobile usability and site speed, every element plays a role in how patients experience your practice online.

A well-built website also supports search engine visibility. When content is appropriately structured and written with patient intent in mind, it becomes easier for search engines to understand and rank your pages for relevant searches.

Xi Digital’s team of custom website developers builds websites according to your wishlist, but, also, aligned with digital marketing best practices to ensure it operates as a long-lasting, scalable marketing tool.

Brand Yourself and Your Dentist

Patients do not just choose services; they choose people. As the volume of competition in your local target area grows and bigger players strengthen their market share by investing more into their SEO or digital marketing, you’ll need to go beyond basic branding like logos and colours. Use your website and digital channels to highlight the dentist behind the brand. This helps humanize your brand and increase trust. You can do this with professional photos, biographies, and messaging that reflect your approach to patient care, which can make a meaningful difference in how your practice is perceived.

Consistent branding across your website, social media, signage, and marketing materials helps reinforce trust and recognition, especially for a new practice building awareness in the community.

Balance Print and Digital Marketing 

While digital marketing plays a central role in modern dental marketing, traditional print efforts still have value when used strategically. Mailers, local sponsorships, and community signage can help introduce your practice to nearby residents who may not yet be searching online.

The key is balance. Print efforts should support and direct people toward your digital presence, whether that is your website, Google Business Profile, or social media channels. When print and digital work together, they create multiple touchpoints that reinforce awareness and credibility. Working with Xi Digital, you can ensure there is a unified appearance across print marketing collateral and the digital sphere. 

Experiment with Your Strategy 

Experimentation and openness to innovative strategies that are of the regular beat and path can make a name for your practice sooner rather than later. Consider sponsoring local community events, trying social media video strategies for TikTok or Instagram, investing in giveaways, competitions and more.

At Xi Digital, we stay up to date with new opportunities and changes online. We provide  insights into opportunities and ideas that can work with your business goals, so you can leverage all of the best tools, platforms and tactics for your practice. 

Looking to grow your practice? Trust the marketing agency dentists across Canada choose: Xi Digital.