Why It Is Worth It to Create a Landing Page
Published on September 16, 2025
If you've made the decision to engage in paid advertising for your business, an experienced specialist or digital marketing agency will likely suggest that you create a landing page. Landing pages are designed specifically to facilitate your advertising and increase the probability of a user converting into business. Landing pages are also an effective way to enhance, test, and measure your marketing results on social media or on search engines like Google.
At Xi Digital, we develop custom landing pages for advertising strategies like Google or Meta Ads so you can get more out of your marketing.
What Is a Landing Page?
A landing page is a standalone web page created specifically for a marketing campaign. It's the page users end up on or "land" on after clicking on an ad or link, whether that's on Google, Meta, TikTok, LinkedIn, YouTube or any other digital platform. Unlike your homepage or service pages, which serve multiple purposes, a landing page focuses on one specific goal only: encouraging the visitor to take a particular action, like filling out a form, booking a consultation, or making a purchase.
The design and content of landing pages are meant to limit distractions on the page, so there is typically no menu bar, no unrelated content, and no conflicting calls to action. Everything on the page is strategically written and usually designed to support one product or service and move users toward that next step.
By working with an experienced digital marketing agency like Xi Digital, you can ensure that your landing page is designed and developed to drive results. With decades of expertise, our team knows what content, layout, and elements are most important for conversions when users are navigating your landing page.
Benefits of a Landing Page for Your PPC Marketing
Creating a custom landing page can significantly improve the performance of your advertising campaigns.
Higher Conversion Rates
Because landing pages are usually focused on one objective, they typically convert better than general-purpose pages or service pages that may have better rankings because of search engine optimization. Landing pages are built around your specific messaging, which is what typically causes users to click through in the first place. This keeps users engaged and makes them more likely to follow through.
Better Campaign Relevance
Landing pages allow you to tailor your messaging based on the audience, keyword, or ad that triggered the click. This will not only help users convert on your page and feel connected, but it will make your page score higher with Ads platforms like Google Ads, which scans your page for relevance to your campaigns. The key is balancing action-driven ad copy with content that will satisfy the algorithm and the ad platform. The Xi Digital marketing team specializes in high-quality content writing and copywriting that works for your potential customers and the platform where your ads are running.
Easier Tracking and A/B Testing
Landing pages make it easier to isolate performance and run tests. You can change one headline, call-to-action, or image and directly measure its impact without affecting the rest of your website. This allows for more data-driven decisions and continuous improvement of your paid advertising without compromising your website and its search engine optimization. Landing pages give your digital marketing agency and strategy agility and flexibility to find the proper setup for your business's unique needs.
Heatmaps
At Xi Digital, we don't just launch your landing pages; we track how they perform. With tools like heatmaps, we can see how visitors are interacting with each section of the page, including where they click, how far they scroll, and what they ignore entirely.
Using a landing page allows us to install heatmapping tools without compromising the speed of your website. It also gives us insight into the behaviour of your ad traffic in particular, as organic traffic generated from search engine optimization and ad traffic behaves differently.
The data from heatmaps on your landing page helps us understand how users behave and identify areas for improvement. Maybe the form is too far down the page, or maybe users are clicking on an image that looks like a button, allowing our digital advertising managers to optimize based on real user behaviour and data points.
Optimize Your Digital Marketing Ads with Xi Digital
If you're investing in digital advertising, don't let any traffic go to waste. A strategic landing page can help get more return out of your investment. Whether you're running local service ads, national campaigns, or social media promotions, landing pages ensure that you're converting attention into action.
