Context + Challenge
Smokin’ Bones Barbecue Catering came to Xi Digital in mid 2016 with the desire to have a better website and digital strategy in order to increase their online presence and generate more business from the internet. Their previous website wasn't up to the standard they were striving for, it wasn't mobile optimized and they had low traffic. We offered them a full suite of our services from custom design, content creation, to SEO and PPC. The results were astounding.
Client presented the following issues:
- Inferior website design unrepresentative of said brand
- Poor functionality of website
- No mobile optimization
- Not enough business from the internet
The innovative strategies of our digital team produced the following solutions:
- Redesigned, custom mobile-optimized website
- Search-engine optimization of website
- Development/management of Google Ads campaign
We designed and developed a custom responsive (mobile optimized) website with a high end design and the most current functionalities and features. Once the website was complete, we optimized it for SEO and launched it together with a Google Ads strategy to add exposure immediately. We began the offsite SEO work at the same time in June 2017.
Smokin Bones continues to dominate organically in the GTA and Ontario-wide for very competitive and relevant searches in their industry such as: “barbecue catering Toronto,” “bbq catering GTA,” bbq catering Burlington and various bbq searches in the Greater Toronto Area.
We plan on seeing another dramatic amount of additional business generated through them through our digital strategy in 2019!