Context + Challenge
New to Woodbridge, Vaughan, Mackenzie Dental came to Xi Digital in 2015, looking to establish a strong presence in the community as a reputable dental clinic. As many new dental practices frequently opened in the area, Mackenzie Dental Centre faced the challenge of standing out in the crowd. Despite advanced technology, a knowledgeable dental team, and high-quality treatments, Mackenzie Dental Centre had minimal online exposure and required the power of a robust digital marketing strategy to be found online and generate a proper amount of new patient inquiries (leads).
In an effort to improve brand recognition and inbound leads, Xi Digital put together a custom strategy consisting of paid ads, search engine optimization, and social media marketing.
To enable a steady flow of leads and to become a recognized dental clinic in Woodbridge, Xi Digital employed a multi-faceted strategy that would appeal to their target demographic.
Website: From the start, the Xi Digital team recognized that a significant percentage of online traffic to the Mackenzie Dental Website originated on mobile devices, so the first order of business was developing a mobile-optimized website featuring cutting-edge design, engaging content and functionality.
Search Engine Optimization: Once the website was transformed into a strong marketing tool, Xi Digital could create a comprehensive Search Engine Optimization strategy, starting by fine-tuning a keyword strategy focused on important industry and local search terms that would rank in top positions of search engine results pages where they would generate leads organically at a good pace via Google and other major search engines (Bing, Yahoo, etc.) on an ongoing basis.
Paid Ads: The third piece of the puzzle was creating a smart paid ad strategy to target ideal patients based on interests and location. Pay-Per-Click Ads on Google would showcase Mackenzie Dental Centre in top first page positions, immediately boosting brand awareness and quickly bringing in high-quality inquiries.
Results + Outcome
From 2016 to the present, Xi Digital continues to support Mackenzie Dental Centre's online growth with custom marketing plans that see an influx of new patient inquiries through organic searches, Google Ads, and social media marketing. As a result of effective digital marketing services and branding efforts, the highly-rated and popular dental practice is recognized in Woodbridge and throughout Vaughan as a leading receive practice, allowing Dr. Pedvis and the Mackenzie Dental Centre to receive demand online and offline. In 2022, the clinic is expanding to more than twice its original size, allowing them to hire some great new team members in order to accommodate many more happy patients.
Courtesy of a holistic online marketing strategy, top-ranking keywords (“dental clinic Vaughan,” “emergency dentist near me,” “laser dentist Vaughan” etc.) and authoritative content, Mackenzie Dental Centre has seen a significant increase in online traffic and leads since working with Xi Digital.
Every year, Xi Digital supports Mackenzie Dental Centre's success in Vaughan's competitive dental field. Going forward, Xi Digital and Mackenzie Dental Centre will explore emerging online tools while also refining existing marketing strategies to maintain and improve Mackenzie Dental Centre's reputation as a leading and trusted dental clinic in Woodbridge, Vaughan.