Context + Challenge
They didn't have a website or a digital marketing strategy in place. They had no online exposure or a way to generate leads online. They needed branding for their new their dental practice including a logo, signage and branded stationary (business cards, envelopes, prescription pads promotional items etc.). They were a new clinic in Vaughan/Woodbridge who needed many patients.
Xi Digital proposed the following digital marketing solutions in order for Mackenzie Dental to excel in the local dentistry field:
Brand Mackenzie Dental Centre to appeal to their target demographic. Create a mobile optimized website with cutting edge design that Mackenzie Dental Centre could use as a strong marketing tool. Create a strong SEO strategy to rank for relevant keywords in the dental industry. Develop and manage Google Ads and Sponsored Facebook campaigns. Launch a search engine optimized site to Google and the major search engines (Bing, Yahoo, etc.)
Xi Digital has assisted Mackenzie Dental Centre in growing their practice to become a top rated and thriving dental office in Vaughan. From 2016 until present day, Mackenzie Dental Centre continues to generate a steady flow of new patient inquiries through Google Ads, Sponsored Facebook Campaigns and a strong and very effective organic presence on Google and the major search engines. The successful branding across Mackenzie Dental’s site has allowed Dr. Pedvis and the Mackenzie Dental Centre to achieve popularity and demand online and offline, as his clinic is recognized as a leader in the dental field. Since 2016 Xi Digital has increased the clinics traffic immensely and it continues to grow monthly.
Also, due to some great content that we have helped Dr. Pedvis publish online, he is becoming an online authority for many important dentistry topics as thousands of visitors enjoy reading and learning from his blogs and website content. The SEO strategy we developed has also delivered top ranking positions for competitive searches in his area including: “dentist Vaughan”, “emergency dentist in Vaughan”, “dentist near me” and many more, which provide Mackenzie Dental Centre with great organic exposure and traffic. Xi Digital succeeded in dominating the competitive and oversaturated dental field in Vaughan, and we continue to produce top results that bring in quality new patients for Mackenzie Dental Centre daily.