Xi Digital’s Holiday Marketing Guide 2020

Tis' the season for magical marketing! While Holiday Shopping may be a guaranteed phenomenon every year, it's especially important this year. With COVID-19 influencing most consumers to shop online, it's no surprise that holiday shopping won't have the same result. How your business captures its piece of Thanksgiving and Christmas pie depends on its ability to enchant shoppers with your Holiday messaging and promotions, and delight them with your products and customer service. 

Using curated insights from some of the world’s top retailers and marketing firms, Xi Digital has compiled the Holiday Marketing Guide - a play-by-play of key dates and consumer pain points to help you identify the strategies you need to put in place in order to provide a seamless, magical shopping experience for your customers!

Novelty Holidays

The Holiday season is about more than just Thanksgiving, Black Friday and Christmas. Learn about key dates to watch this year, and how to prepare for them.

Multichannel Magic

Holiday spending continues to grow in both online and brick-and-mortar spaces. How do your online operations support in-store sales? Read tips and tricks on how to leverage both to capture the Christmas sale!

Social Shopping

Understand how social media influences purchasing behaviours, and why social is an integral part of your Holiday marketing strategy.

PPC Game-Changers

Get the most out of your ad spend with tips and tricks to boost urgency around your promotions.