Branding & Identity

The symbol for a brand is it's trademark.  The brand is the foundation on which every customer experience with the company should be built. The branding process aligns a company's business plan with its products and services. When properly managed, branding creates value and influence. Your brand is ultimately your reputation. It begins with the promise you make, and therefore, the promise you must keep. Xi Digital assists companies and organizations of any size in truly understanding their brand development; where it is and where it needs to be, and in developing it to it's fullest potential. We create successful brands by fusing great ideas with effective designs; resulting in a strong brand that makes a lasting and memorable impression on both the organization and it's consumers, which leads to a healthy bottom line. From corporate colors and logos to marketing strategies and beyond, Xi Digital can support your branding efforts at any stage of your business.

Branding

Branding in today’s marketplace is not just a good idea, – it’s a necessity. The goal of branding is not to be noticed in the crowd, but to be the only company your customers see. Strong branding is a critical step in marketing success. Good branding achieves the purpose of clear message delivery, extends the perception of credibility, provides a visual connection with your target audience, motivates your buyers, and creates brand loyalty. Branding is the result of a visual image creating an emotional reaction and connection.

Therefore, your brand must respond to your customers’ needs. Because your brand is so important to success in today’s marketplace, you need first invest time into researching your target audience, defining your image, and deciding on the building blocks of your brand. Xi Digital has innovate branding solutions and can help you develop your brand properly.

Branding & Identity
 

Logo Design

Your logo defines your business and plays a definitive role in your branding strategy. In essence, your logo is a symbol that provides instant brand recognition. Today’s trend for logo design is toward simplicity; however, your logo should nevertheless be stylish and eye catching so it is easily imprinted and remembered. Xi Digital’s talented and innovative designers understand logos.

Working together with you they will first analyze your company and what you want to say about it. You might want a representative image or lean more toward an abstract image that speaks to your business philosophy. We will work with you to have your logo portray the right feel, using edging, colour, and design strategies to provide a logo that is noticeable, enticing, and projects your intended message.

Logo Design
 

Stationery

Along with creating your brand and choosing an icon to represent it, extending your brand to your stationery will give your business a stronger, more defined, and credible presence. Through your logo and stationery, you define your message and portray your company image. Custom stationery is a vital element to your branding strategy.

Xi Digital offers effective stationery solutions that enhance your brand presence. Incorporating your logo, we will design your stationary to project your image, speak your message, and define your business. Our design team has the innovation and expertise to guide you and help you develop a strong brand presence.

Stationery
 
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